Business Finance Homework Help

1. Initial Post:

Apply three best practices for website design/experience and identify areas of improvement for the College of Business, CWU website: http://www.cwu.edu/business/. In case you think that the CWU, College of Business website already exemplifies a best practice, specifically identify that as well.

Please go through the various reading and lectures(attached below) and explicitly integrate these readings in your discussion. Also, please clearly refer to the reading when you integrate it within your discussion.

Some helpful references could be:

• • What makes a “good” website design? (Read Avinash Kaushik’s blog post: Avinash Kaushik is the chief tech evangelist at Google)https://www.kaushik.net/avinash/web-design-branding-digital-marketing-experiences/ (Links to an external site.)

• • Optimize landing pages for leads/conversions: Optimize landing pages for lead generation – Think with Google
• Optional: Elements of Modern Webpage Design: Hubspot Link https://blog.hubspot.com/marketing/elements-of-modern-web-design-list
• http://www.j6design.com.au/setting-smart-goals/
• https://neilpatel.com/blog/micro-conversion-optimi…
• https://neilpatel.com/blog/homepages-vs-landing-pa…

2. Respond to your class-mate:
“Throughout viewing the CWU College of Business website, it is clear this page has room for improvement. These areas of improvement for website design/experience include being clean, drive action, feature videos, and building a foster of trust. By including this criteria within their website, they can generate a successful website by encouraging visitors to be intrigued and find the page easy to navigate.

The CWU College of Business website could implement a clean page that is not cluttered and uses minimal distractions or confusion. This page does not provide clear context within the links provided, how students can apply to the college of business, and overall does not provide much information. While this page could be sellable, it needs to be more precise by providing arranged information that will make sense to the visitor as they are trying to gain information from the site.

The second best practice for website design/experience that can be utilized within the College of Business page is having a drive to action. The call to action for the College of Business needs to stand out and portray their purpose. The College of Business can implement an image such as “Join Now” that takes students to a page where the different programs within the Business department are presented. With this kind of call to action, students will be able to know what to do next and will assist students to know the actions they need to take to apply. This will then remove any frustration from students and create a simple experience.

Another area for improvement for this page is to implement feature videos. According to the article “11 Elements of Modern Web Design (And Web Design Trend to Watch)” by Jeffrey Vocell, feature videos can bring a solution to life to help visitors with their process of moving to the next step by offering short videos that give context on the service/product they are viewing (2021, par. 34). By implementing a video that includes alumni and present students in the College of Business by providing stories and testimonials, students will have the ability to see people and gain connections to draw them into the program. Within the feature video, this will then present a form of fostering trust and being human to then bring together in a background video where students can gain more information from not only page content, but from previous and present students.

Reference:

Vocell, J. (2021, September 7). 11 elements of modern web design (and web design trends to watch). HubSpot Blog. Retrieved from https://blog.hubspot.com/marketing/elements-of-modern-web-design-list.”