Business Finance Homework Help

You have been developing a preliminary marketing plan for a hypothetical or real company. In Module 9, you will outline the control measures necessary to monitor the progress.   should now have a complete draft of your marketing plan. Thoroughly review the draft sections of your plan and make any revisions as necessary.

Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?

Bottom Line: ensure that there is alignment between the organization’s mission, the marketing mix strategy, and actionable items.