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University of Technology Sydney The Nespresso brand Case Study
Case video:https://hbsp.harvard.edu/product/IMD36V-AVO-ENG?di…
1. As a new leader of a thriving company with a proven strategy, what are the biggest challenges the firm faces in its corporate turnover target?
2. In light of these identified risks, devise a marketing plan of action to meet aspirations (strategy – target).
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