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GOAT analysis

• External Analysis
  • Porter’s 5 forces

Competitive Rivalry

-StockX,Stadium Goods,Grailed,KixIfy,SneakerCon,Ebay

*talk about how StockX valuation compared to Goats valuation

Supplier Power

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Buyer Power

Threat of Substitution

Threat of New Entry

• External Threats-
• Clearly identifies key external threat(s)
• • Clearly identify who competitors are (current & potential)
• – Involves identifying the “strategic positioning” (cost vs.
• differentiation)
• • Understand where competitive pressure is coming from (5
• forces,PESTEL
• Competitors-