Business Finance Homework Help

I don’t understand this Accounting question and need help to study.

1. What do you think are the company’s overall, long-term goals?
2. Develop a balanced scorecard. Include two to five measures in each of the scorecard’s perspectives.
3. How would the balanced scorecard affect the way managers develop the company’s strategy?
4. Explain the concept of lead and lag measures in the context of the scorecard you developed