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FIDM Johnson & Johnsons Tylenol Crisis Memorandum

Strategic Leadership Memos: These are short form ‘papers’ (1-2 pages, no research required) based on quick readings regarding a variety of real-world situations and topics. Through the lens of a senior leader, students will apply critical thinking, their own perspectives and class materials to examine how key decisions are made and offer new paths forward.
Read the following two PDF documents:

Johnson & Johnson’s Tylenol Crisis

JNJ’s Baby Powder Crisis: Does Baby Powder Cause Cancer?

Please make sure to answer the following questions in your memo:
- JNJ’s response to the Tylenol Crisis is often cited as one of the best historical crisis management leadership examples. Given this perspective:
  - What are actions you believe JNJ took that were highly effective in the Tylenol Crisis and why? Explain your examples and why you believe they are best practices
  - What could JNJ improve upon in the Tylenol Crisis?
- Compare JNJ’s response to the Tylenol Crisis to their response in the Baby Powder Crisis.
  - How did JNJs response differ with the Baby Powder Lawsuit?
  - Given what you have learned from the Tylenol Crisis, what are some recommendations you would have made to senior leadership in tackling the Baby Powder Crisis?
  - Ethics (Required but not graded) – consider your decision from the perspective of a senior advisor to senior leadership at JNJ
    - What ethical considerations do you agree or disagree with by JNJ in the Tylenol Crisis?
    - What ethical considerations do you agree or disagree with by JNJ in the Baby Powder lawsuit?