Business Finance Homework Help

Part1: Read any one Chapter 12. Integrated Marketing Communication and Media Choices or Chapter 13. Social Media, pick any one topic and write a brief summary on it and 

Also, provide a graduate-level response to each of the following questions:

1. Discuss the types of coupons you have used and those you have rarely used. What prompted you to use these types of coupons? Do coupons provide real benefits, or are they merely sales and promotion gimmicks?
2. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?

Part2: Activity: Create a press kit that will be sent to customers and the media announcing a new product launch.