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CON 100 Northern Virginia College Module 8 Lesson 11 Importance of Market Research to the PMO PPT

Complete the following:
- You have been requested by your base commander to give a presentation on the importance of Market Research to the PMO. Your briefing is to focus on the legal requirements and the importance of market research, the preferred approach to meeting customer needs, the benefits, and challenges of procuring commercial items modified commercial items, non-developmental items, and government-unique items, and finally their role in the market research process.