Business Finance Homework Help

Introduction

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“Entrepreneurs must determine what to sell, to whom and how
often, on what terms and at what price, and how to get the product or
service to the customer. In short, a marketing plan identifies a
company’s target customers and describes how it will attract and keep
them. The process does not have to be complex.” (Scarborough &
Cornwall, 2015, p. 274).

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Overview

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With this assignment, you will address some of the basic areas
within a marketing plan and help to refine your strategies for creating a
successful business.

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Instructions

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Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:

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1. Identify its primary target market.
2. Specify three methods you will use to research customer needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement or distribution.
4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
5. Include at least two references outside the textbook.

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This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing
Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.

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The specific course learning outcome associated with this assignment is:

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• Create a marketing plan to help a business effectively promote its products and services.

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