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UoP Ethical Legal and Socially Responsible Marketing Discussion
I’m working on a business question and need an explanation and answer to help me learn.
Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making”
Write a 350- to 575-word analysis and evaluation of a company’s effectiveness in the following areas:
Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
Relate the triple bottom line to an organization’s sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
- Conclude how ethical issues influence legal issues in marketing.