Business Finance Homework Help

Your task for this week is to use the GECE tools to do an external analysis.

In your syllabus, you will find a link to a case material and instructions. Use the Google Sheet templates I made for you -You can make a copy of the spreadsheets and add your name to the title then work on it then link it in the submitted one page write-up.

Your deliverable is a one page synthesis of your GECE analysis with a hyperlink to the spreadsheets filled.

You can think here that you are advising a government official on what is likely to happen in this industry in the future.

Remember that the big point of this exercise is to LOOK OUTSIDE into the future so you must examine in detail the extrenal environment (or General Environment and Competitive Environments) in order to determine likely future developments in the industry and its fate.

First link

second article

third article

instructions:-Your task here is to conduct an External Analysis/GECE using the material given to you -or

BOTH a GDPest and a 5-Forces analysis.

BE AS DETAILED AS POSSIBLE -THINK OF ALL forces and their elements. Make sure to

define your industry first. Careful not to confuse rivals and substitutes. Remember to

FORGET totally about the company in the case after you decide on the industry.

MAKE SURE TO PROVIDE A SYNTHESIS.

MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In GECE tell us how a random

company in this industry could make me or key success factors.