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MBA 585 University of Memphis Marketing Coopetition in HealthCare Research

 

Write an 8-10 concept paper discussing a service not currently accessible, but could be offered in your area as a coopetition arrangement between two health care providers. In doing so, cover the following key issues:

a.  What service would be offered and who would be the potential partners involved?  Provide a justification as to why that particular service should be offered.

b.  What value would coopetition provide to the end patient?  What is the value proposition offered to other health care providers involved?

c.  Who would be the most likely candidate in the market to seek out services provided as the coopetition arrangement? Consider demographics of the ideal target market for services?

d. Description of what the service rendering would “look like” or a description of the overall service offering.

Below are some possible articles that could service as resources. Click on the following:

Coopetition resource 1

Coopetition resource 2

Coopetition resource 3