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MK 352 Emerson College The Coca Cola Company Discussion Paper
I’m working on a marketing exercise and need an explanation and answer to help me learn.
“Hardcore Marketing Swipe Brief”
Choose an ad from adweek, adage, etc. and do a marketing swipe brief on the ad based on template provided. Should talk about background, target audience analysis, strategy and USP (unique selling point), as well as analysis behind the commercial/advertisement.
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