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University of Southern Denmark Business Strategy Harley Davidson Case Study

 

1.

What is Harley-Davidson’s strategy? How successful has this strategy been?

2.

What resources and capabilities are needed to compete within the

motorcycle industry? In relation to these resources and capabilities, how

does Harley-Davidson compare with other leading motorcycle companies?

3.

Assess Harley’s efforts to grow sales by (a) expanding into smaller

motorcycles and (b) expanding internationally.

Please answer these question