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University of Southern Denmark Business Strategy Harley Davidson Case Study
1.
What is Harley-Davidson’s strategy? How successful has this strategy been?
2.
What resources and capabilities are needed to compete within the
motorcycle industry? In relation to these resources and capabilities, how
does Harley-Davidson compare with other leading motorcycle companies?
3.
Assess Harley’s efforts to grow sales by (a) expanding into smaller
motorcycles and (b) expanding internationally.
Please answer these question