Business Finance Homework Help

? Recognize the dynamics and the importance of managing technological innovation strategically. (LO-1)

? Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.(LO-3)

Assignment Marks: 5 

Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings – 

1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (2.5 Marks) (Max 750- Min 500 Words) 

2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (2.5 Marks) (Max 750 – Min 500 Words)