Business Finance Homework Help

I’m trying to study for my Business course and I need some help to understand this question.

1. In what ways to luxury brands tap into consumer emotions that non-luxury brands do not?

2. Visit an online department store or cosmetic store.  How do Masstige brands position themselves in relation to the competition?  How is this reflected in pricing? Location (product placement on website)? Packaging?

3.  Why are segmentation models important for brand management?

4. How are brand personas and archetypes related?