Assignment: Tasty Snack Foods: Analysis of a Market Opportunity

Tasty
Snack Foods, a small, start-up gourmet food business, has a new line of
gourmet potato chips. The company has been testing the chips in
California, and they are selling well. They are now planning to expand
the market to another state or region and have hired XYZ Corporation to
do some up-front research resulting in a presentation that outlines some
options for the company’s involvement in this new market. You have been
given this assignment by Michael Johnson, Director of Marketing for XYZ
Corporation. He has asked you to put together a report that focuses on a
specific state or region and explores the viability of a market
opportunity for Tasty Snack Foods to sell its gourmet potato chips.

To prepare for this Assignment:

• Review this week’s Learning Resources.
• Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.

Submit your report. Use the template
provided to create your report, making sure to incorporate a minimum of
four scholarly sources, properly formatted, as references.

Part 1: Situational Analysis

In this part of the report, you will perform a
situational analysis relevant to the particular state or region you
selected. Be sure to include the following:

• A brief introduction in which you identify the components of a situational analysis (75–150 words, or 1–2 paragraphs)
• An appraisal of the organization’s environment, including a
  description of how each of the five Cs pertain to the selected region or
  state (150–300 words, or 2–4 paragraphs)
  • Specifically, provide a detailed description for each C regarding
    the challenges that Tasty Snack Foods is facing for that component.
• An analysis of how each of the Cs affects decision making for the company (150–225 words, or 2–3 paragraphs)

Part 2: SWOT Analysis

For the second part of the report, you will
perform a SWOT analysis on the Tasty Snack Foods gourmet potato chips
expansion project. This should include the following:

• An analysis of the organization’s internal and external environmental factors (150–300 words, or 2–4 paragraphs)
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
• A breakdown of the potential traditional and digital marketing
  strategies based on the SWOT findings (75–150 words, or 1–2 paragraphs)
  • What suggestions related to the expansion do you have for Tasty Snack Foods based on this analysis