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American InterContinental University Coca Cola Company Business Plan Project

 

Assignment Details

You recently graduated AIU and have been hired by the The Coca-Cola Company chosen in your discussion. Your first task is to take a thorough view of the company’s existing operations and begin the formation of a business plan.

For the Capstone Project Unit 1 Executive Summary and Company Summary, complete the following tasks:

  1. Executive Summary 
    1. Company Name 
    2. Mission Statement 
    3. Business Goals 
    4. Keys to Success 
    5. Ethical and Legal Issues
  2. Company Summary 
    1. Company Ownership or Legal Entity 
    2. Management Structure 
    3. Products and Services 
    4. Location and Facilities 
    5. Suppliers 
    6. Service 
    7. Financial Management
    8. Use this Web site to complete your search for a company
  3. https://www.dnb.com/products/marketing-sales/dnb-h…
  4. Watch this video tutorial on how to use the given Web site.