Business Finance Homework Help

SECTION I: PROFILE OF COUNTRY MARKET

This section involves an overview of your country market (i.e., the country you will study for entry): Brazil(Latin America)

chosen company: Costco

(The project aiming for choosing an existing company and develop a plan to launch this company’s products in a country where they are not yet available. Will need to show that the product can be launched successfully and will be at least minimally profitable.)

• Describe the country market you are analyzing.
• Characterize this country market in terms of size, historical trends, growth forecasts, etc.
• What are the different customer segments in this market? A thorough analysis of all the existing, emerging, and potential customer segments in this market is essential to a sensible and creative market space entry.
• Describe the competitive structure within this market. What is the total number of competitors? Describe the competitive positions of the major players. Who are the leaders/challengers/followers/niche players? Why? What are their positions (including advantages and disadvantages)?
• What recent trends (e.g. economic, demographic, psychographic, others) have affected this market?
• What marketing opportunities do such market shifts suggest?
• What are the cultural and legal differences? What are the important ethical and civic awareness considerations? Note that ethical issues can often be very complex leaving firms to wonder what is the “right” thing to do. Also remember that firm actions overseas affect its reputation worldwide, not only in specific country markets. Issues raised in this section need to be further addressed when you develop the strategy below.

For this assignment, you only need to make PowerPoint slides based on the last four bullet points(the first three already done) with explanatory notes.