Business Finance Homework Help

I’m trying to learn for my Marketing class and I’m stuck. Can you help?

Case Study: Sony’s Battle for Video Game Supremacy

• Give an overview of the competitive landscape for Sony and how this will affect the their considerations for the Playstation 3 (PS3) 
  • What is the general landscape of gaming customer segments?
  • Do competitors attract appeal to different customer segments?
  • What is the market landscape?
  • What are the key aspects of competing products that Sony will need to consider?
  • Describe the customer segments for the PS3
  • What are Sony’s key differentiators?
• (Note: Remember to consider all forms of competition both direct and indirect – make sure to read the entire case)
• What is the role of game developers and publishing?
  • Describe how they affect key players in the industry and their ability to attract their target segments
  • How does game development affect Sony’s ability to compete?
• How is the positioning for PS3 versus competitors as well as the prior PS2 model? What are key considerations Sony will need to make with the PS3?
• Recommend a strategy for the PS3
  • Who are the target segments Sony should try and appeal towards with the PS3 and why? (Remember to consider different segments and their expectations in terms of price, features and service)

How does this targeting impact the offering and the features it should include and why? (Hint: Sony will need to differentiate. They also cannot offer just anything and everything as they may not have the capability to offer every single feature under the sun and each feature (including games) will impact their costs, pricing to consumers. Think as real world as possible as Sony PS3 is a real world example.)