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Harvard University Financial Performance and Accomplishment Discussion

 

Request: Write CEO talking points based on previous work which is submitted.

For the previous work, which was already completed and will be attached below, there is a 4-5 page paper detailing ONLY the recent economic impact for Apple, what has happened to the valuation/stock etc., supply chain impact, how it has reacted so far to the virus situation, what it has said or not said about it and how they’ve communicated with customers, and what is the expected long-term impact or road to recovery. You should read it first to understand the context.

Next step, which represents the initial request, you need to provide one specific piece of communication material that Apple would use as part of their next quarterly earnings announcement. The element of choice is CEO Talking Points.

For CEO talking points, make sure the message and brand value/brand image are clear. It should be mentioning Apple’s recent financial performance and accomplishment, new products/services, and also answering some main controversial news related to Apple recently. And this communication material is what Apple would use as part of their next quarterly earnings announcement. Also, the message should fit the audience group who will attend or pay attention to Apple’s next quarterly earnings announcement.