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Grantham University Business McDonalds Strategy Changes Discussion

 

I’m working on a business writing question and need an explanation to help me study.

Strategy Changes

Find an example of a multinational company that in recent years has switched its strategy from a localization, international, or global standardization strategy to a transnational strategy. Identify why the company made the switch and any problems that the company may be encountering while it tries to change its strategic orientation.