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Simon Fraser University Apple Technology Company Business Policy Paper
1. Think about a company you have worked for or ask some friends and family about their company they work for. How is the company’s strategy communicated in the organization? Do you think employees are well informed? What would you do to improve the communication of strategy?
2. Appoint yourself CEO of either a firm you work for or Starbucks. What generic strategy (based on the text) is the firm pursuing? What three to five changes to strategy would you make to deal with expected changes in the industry.
Is the company’s strategy a winning one based on the tests in your textbook? Why or Why not?
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