Write an executive summary of a business plan for an innovative business idea within the sphere of public catering. There are no strict requirements for formatting an executive summary of a business plan, which means you can organize the information that you include in whatever way you like.
However, when writing, make sure to cover these points:
- the description of the business, its main idea (250-300 words)
- goals that will be set by the enterprise, as well as business strategies that will be applied in order to achieve them (100-150 words)
- specify the means by which the enterprise will attract customers; sketch out the plan of an advertising campaign (150-250 words)
- initial expenses and income projections (250-300 words)