case study

Case Study – Betty’s Treasures

Betty Shriver is the owner of Betty’s Treasures, a small shop that sells collectible porcelain figurines and collectible pottery. Betty’s shop carries many items that she purchased from estate sales and regional auctions, but the shop also sells handcrafted items made by local artisans, including greeting cards, stuffed toy animals, small pottery items, and knitted sweaters. The shop is located in Metamora, Indiana, which is a popular tourist destination for weekend travelers in the Midwest. The town of Old Metamora is a small historic area in a rural setting that is less than a day’s drive from seven major metropolitan areas: Chicago, Cincinnati, Columbus, Detroit, Indianapolis, Louisville, and St. Louis.