• Find a recent article on a practice, activity or aspect of the real estate financing industry that has been substantially affected by the COVID-19 pandemic. The article must come from a credible and reputable source.
• Write a summary highlighting the author’s key points and impact to the real estate financing industry.
• Provide a reflection on how these changes will potentially affect the real estate financing industry post-COVID-19 pandemics; aka, will this be a permanent change or not and why?
• Submit through Turnitin on Canvas with the following specifications:
  • Attach a copy of the article or include a link in the reference section.
  • Reference any of the theories or material covered in the course.
  • Include a title page with the article title, your name, course name and date.
  • 2 pages min, 3 pages max, Double-spaced, Times New Roman, 12pts.
  • https://apnews.com/article/mortgages-coronavirus-p…

• To what extent have the seven principles of supply chain management remained current? What are some of the major changes that have occurred since they were first developed?
• INSTRUCTIONS:This course has written homework assignments to complete. Homework will be evaluated not only on the content of the written assignment, the use of subject information from the text and related information, but also on applying good rules of professional business writing that includes APA/essay formatting. Please include the key terms that are used in the text that relate to your answers, as well as a minimum of 2 outside sources (not including the textbook). Brevity is rewarded. Keep your papers no longer than 4 printed pages, double-spaced, not including your cover page and bibliography.Please respond in essay/APA format and support your work with concepts from at least two outside sources in addition to our textbook.Reminder: Brevity is rewarded. Keep your papers no longer than 4 printed pages, double-spaced not including your cover page and reference page.
• Textbook:
  Langley, C.J., Novack, R.A., Gibson, B.J., Coyle, J.J. Supply Chain Management: A Logistics Perspective. (11th edition). 2017 Mason, OH; South-Western Cengage Learning.
  ISBN 13 # 978-0-357-44213-5

The target market I identified in the previous assignment is a Dodge Charger Hellcat. The previous assignment is attached.

Creating Offerings & Using Channels to Create Value for Customers

Learning Outcomes

1. Offering Type of consumer offerings. Student can describe an offering based on features, benefits, price, and costs of ownership. Student can suggest marketing strategy implications based on the type of consumer offering under examination.
2. Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle stage.
3. Marketing channel strategy. Student can outline a multi-channel distribution system and recommend a marketing channel strategy for a product or service offering.
4. Pricing strategy. Student can analyze a current pricing strategy and make recommendations for modifications.

Directions

• Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.

• We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal is to help the company grow sales. We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.

• Do not fall into the trap of simply “reporting on” the product or service. This is obvious because your assignment will look like a rewrite of the company’s website. Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward. Be creative, take reasoned risks.

• Always keep in mind your product’s target market from the previous paper when making your recommendations.
• You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.

Part 1

1. Type of consumer offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in the readings, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?
2. Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 1 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?

Part 2

1. Marketing channels & strategy. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. See Figure 8.4, from Section 8.2 Typical Marketing Channels, in your Week 6 Reading for some ideas. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer –> customer; and (2) an indirect channel such as manufacturer –> distributor –> wholesaler –> retailer –> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?
2. Pricing strategy. Referring to the various pricing strategies outlined in the week’s readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?

. For your participation in this discussion, you are required to:

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• Post an initial 2-3 paragraph post by Friday that provides a brief overview of one of our guest speaker presentations
  • Special Agent John Roberts, FBI
  • Deputy District Attorney Cari Philpott and Forensic Accountant Kevin Boyne
  • Special Agent Mousa Rahib, IRS Criminal Investigations
  • Bonus presentation video by former prosecutor and White Collar Crime attorney – Phil Parrott