In Week 5, you will discuss about Organizational Development (OD), a planned process of change using behavioral science in an organization-wide process. Next, you will focus on barriers to change which could include lack of a change agent, inadequate finances and/or capacity, poor leadership and resistance to change by senior management, and lack of the necessary technology. Finally, concluding with organizational strategy teams that deal with the choices the organization makes that defines how it relates, as a whole, to the external environment.

Course Outcomes for the Week

1. Evaluate the differences between organizational theory, organizational development, and human resources management in healthcare.
2. Analyze the common characteristics of successful teams and potential barriers within healthcare organizations.
3. Analyze the processes of implementing change and how to overcome barriers to the change.

1. Briefly describe the technologies that are leading businesses into the third wave of electronic commerce.
2. Describe the function of the Internet Corporation for Assigned Names and Numbers. Include a discussion of the differences between gTLDs and sTLDs.
3. Describe how the Internet changed from a government research project into a technology for business users.
4. Explain the difference between an extranet and an intranet. In your answer, describe when you might use a VPN in either.
5. Define “channel conflict” and describe how a company might deal with this issue.
6. Explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.
7. Distinguish between outsourcing and offshoring as they relate to business processes.
8. Explain how the achieved trust level of a company’s communications using blogs and social media compare with similar communication efforts conducted using mass media and personal contact.
9. Distinguish between a virtual community and a social networking Web site.
10. Describe the role that culture plays in the development of a country’s laws and ethical standards.

Discussion Topic #1: Compare and contrast the Trait, Skills and Style approach.
In addition to the assigned readings this week, conduct independent research for this topic. Locate an article, PPT, or web site that supports your position for Discussion Topic #1.
Required Reading
 

1. Leadership: Theory and Practice 8TH 19 (Northouse Chapters 2-4)

Author:Northouse, Peter G.ISBN-13:978-1-5063-6231-1ISBN-10:1-5063-6231-1Edition/Copyright:8TH 19Publisher:Sage Publications, Inc.
2. See attachment

Competency

Evaluate and revise ethical issues in visual media communication to improve awareness of social perceptions.

Scenario

You are the campaign manager for a well known environmental outreach organization. The current campaign is to bring awareness to the organization’s Ohio River Clean-Up Project. As the manager, one of your tasks is to review all content and visuals used by the campaign. You actively evaluate and revise any ethical issues that may be detrimental to the project, your organization, or society in general.
As you meet with one of the campaign designers, you identify several ethical problems with the new poster he has created. His poster includes the following elements:

1. The poster image shows a group of poor, urban, African-American children playing alongside the Ohio River.
2. The poster text states: “Let’s help them clean up.”
3. The poster has several overlaid images in the corner of a few celebrities, which gives the impression of celebrity endorsement.
4. There are no sources acknowledged anywhere on the poster.
5. The poster has been digitally altered to make the African-American children appear thinner, darker, and dirtier.

Since you are flying out to a campaign meeting in one hour, you ask this campaign designer to hold this poster and wait for your video review.
You plan to take time tomorrow to create a seven minute or less video analysis. Using screen share, you can present the poster image visually and verbally instruct this designer how to correct several ethical visual issues. You realize you will not only have to identify the ethical visual issues and explain how to revise and change them, but you will also need to clearly describe to him the effect these unethical media issues will have on society.

Instructions

The presentation must include a visual and an audio recording using Screencast-O-Matic®, a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation.

1. Access the Screencast-O-Matic® homepage by clicking on the box in the upper right-hand corner titled, “Sign Up” to create your free account.
2. Create a free account (be sure to write down the email and password created for account access.)
3. Once logged in, click on the “Tutorials” link at the top of the homepage and view Recorder Intros.
4. Create your presentation by clicking on the “Start Recorder” box.
5. Once finished recording click on the “Done” button.
6. Next, choose, “Upload to Screencast-O-Matic®”.
7. Select “Publish”.
8. Choose “Copy Link”.
9. Provide the “Link” by adding it to the deliverable dropbox.

Resources

• For assistance on creating a PowerPoint® presentation, please visit Writing Guide: PowerPoint Presentations
• For additional assistance on creating a Screencast-O-Matic®, please visit the Library and Learning Services Answers page: How do I make a video of a PowerPoint presentation using Screencast-O-Matic®?

For additional writing and research support, please visit the following Library and Learning Services resources:

• APA Guide
• How can I make a Research Appointment with a Rasmussen College Librarian?