Financial markets homework help

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Discussion: Developing an IMC Plan
While Maddie, Tess and Chris wrap things up with Elder Care let’s get you and your classmates started on this week’s discussion. You’ve already done the groundwork with the exercise in the scenario – now we are going to expand on what you’ve already done.
You will be playing the role of the marketing director for either EnviroCamp or Madison Pet Foods and targeting the consumer segment you selected earlier. You MUST use the combination of firm and segment that you have already selected. You will be developing an IMC proposal for the firm and target audience you selected.  Remember that Maddie recapped some of the important things to consider when you develop an IMC plan, including objectives, segmentation, branding and integrating different parts of promotion into your strategy.
Begin by telling your client what you hope to achieve with your IMC plan – these are your objectives – be sure they are SMART. Then, select at least three of the types of media listed in the scenario exercise. You do NOT have to use the same ones you selected originally, but you do need to stay in the same budget. Here they are below.
Advertising
Personal selling
Pricing
Social media
Sales promotion
Brand image
Direct marketing
Dog bone
Public relations
Guerilla marketing
For each of the three, describe in detail what you will present to your client, including the theme of your message, which execution technique (slice of life, demonstration. etc) you will use and if you plan to use an emotional or cognitive approach to reach the consumer. For at least ONE of your media types, you must provide your client with a visual of some type, such as PowerPoint mockup of your ad or billboard, a screen shot your social media page or a storyboard.
Remember your initial post is due Thursday.
For your responses, play the role of the client and give them feedback, which might include questions, regarding their proposal. As usual, your initial post is expected to be at least 350 words and college level writing is expected.

Financial markets homework help

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One product i thought of recently is coffee I do not see much marketing on coffee anymore i see alot of talk about Kurig but not about coffee itself. I feel like coffee whether it be folders or Dunkin coffee they could benefit from multi channel marketing. When i was younger i remember seeing Folgers commercial but i do not see them any more. It makes me wonder why? is the market to easy and is there no need to advertise much?
Regards,
Cody
Hello,
Now that you mentioned it, I have not seen any advertising for coffee. Before, I think there was a few commercials that were about coffee but not anymore. When I am on Youtube, I see advertisements about Dunkin Donuts ice coffee or starbucks but that is not the same as all the brands that are out for just regular coffee. Do you think that the audience was just not responding right to the advertisements so the brands decided to stop?
Andrea
Your reference to Coca Cola is interesting.   They have a wide variety of products such as regular coca cola, coke zero, diet coke and others that are designed to appeal to different target audiences.   How can Coca Cola use IMC given this variety of products?
https://us.coca-cola.com/
John
Hello Professor and Class
To be honest the one commercial that I find extremely irritating is the Capital One credit card commercial. This commercial annoys because it shows all types of disaster and in the end, it asks the question, what’s in your pocket. Because of my dislike for the commercial, it wouldn’t make me remember it at all, in fact, I had to look up the slogan just to find which company used the slogan. However, the one commercial that I have found memorable happens to be the one with the huge hamsters driving the Kia. For me, the line between entertainment and marketing is drawn when the commercial becomes irritating instead of amusing.
Kefouneia.
Reference
Kerin, R. A., & Hartley, S. W. (2020). Marketing: The core. New York, NY: McGraw-Hill Education.
Kefouneia
Professor and Class,
I feel that the entertainment needs to end once you have grabbed the audiences attention. Once you have their attention you get into exactly what the advertisment is about. I saw a few of the other posts on this thread and one commercial that drives me crazy are the Progressive insurance once with flow. At what point is it about insurance and not about flow? I think entertainment can go overboard and take awy from the actual marketing.
Regards
Cody

Financial markets homework help

/in /by
One product i thought of recently is coffee I do not see much marketing on coffee anymore i see alot of talk about Kurig but not about coffee itself. I feel like coffee whether it be folders or Dunkin coffee they could benefit from multi channel marketing. When i was younger i remember seeing Folgers commercial but i do not see them any more. It makes me wonder why? is the market to easy and is there no need to advertise much?
Regards,
Cody
Hello,
Now that you mentioned it, I have not seen any advertising for coffee. Before, I think there was a few commercials that were about coffee but not anymore. When I am on Youtube, I see advertisements about Dunkin Donuts ice coffee or starbucks but that is not the same as all the brands that are out for just regular coffee. Do you think that the audience was just not responding right to the advertisements so the brands decided to stop?
Andrea
Your reference to Coca Cola is interesting.   They have a wide variety of products such as regular coca cola, coke zero, diet coke and others that are designed to appeal to different target audiences.   How can Coca Cola use IMC given this variety of products?
https://us.coca-cola.com/
John
Hello Professor and Class
To be honest the one commercial that I find extremely irritating is the Capital One credit card commercial. This commercial annoys because it shows all types of disaster and in the end, it asks the question, what’s in your pocket. Because of my dislike for the commercial, it wouldn’t make me remember it at all, in fact, I had to look up the slogan just to find which company used the slogan. However, the one commercial that I have found memorable happens to be the one with the huge hamsters driving the Kia. For me, the line between entertainment and marketing is drawn when the commercial becomes irritating instead of amusing.
Kefouneia.
Reference
Kerin, R. A., & Hartley, S. W. (2020). Marketing: The core. New York, NY: McGraw-Hill Education.
Kefouneia
Professor and Class,
I feel that the entertainment needs to end once you have grabbed the audiences attention. Once you have their attention you get into exactly what the advertisment is about. I saw a few of the other posts on this thread and one commercial that drives me crazy are the Progressive insurance once with flow. At what point is it about insurance and not about flow? I think entertainment can go overboard and take awy from the actual marketing.
Regards
Cody

Economics homework help

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Professional Assignment 2 – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5, CLO 6
 
PA2 included two parts: Part 1 about evaluating beta and WACC, and Part 2 is about data acquisition in preparation of the CLA2. You need to do both parts to demonstrate your comprehensive evaluation  of the company’s opportunity cost as well as your skills in retrieving and organizing historical data on securities for the purpose of portfolio formation.
 

  1. Search Yahoo Finance, or any other credible source to retrieve the most recent income statement and balance sheet for a major leveraged corporation.
    1. Provide these statements in proper format and include a screenshot of the data.
    2. Retrieve the data on the company’s historical data and calculate annual rate of return by using adjusted closing prices for the past 20 years. using adjusted closing values the past 20 years.
    3. Using the data on the company’s stock rate of return and the index’s rate of return estimate beta of the corporation. Compare this value with the value stated by the source.
    4. Retrieve the risk-free rate of return as the annual interest rate of US treasuries. Based on these values estimate the expected annual rate of return of the corporation’s security. Compare your estimate with the expected rate of return as evaluated based on your data in part b.
    5. Using the financial statements mentioned above estimate the annual rate of interest paid by the corporation (cost of debt). Also, find the tax rate and capitalization ratio (proportions among equity and debt). Using these values that you have found estimate the annual weighted cost of capital (WACC) of the corporation.

 

  1. This part of the assignment is in preparation for CLA2. Choose 5 major securities from different industries, among which one can be the one you chose in part 1 of the question, Retrieve the data on the companies’ historical data and calculate annual rate of return for the past 20 years for each security.

 
Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with six (6) peer-reviewed in-text citation(s) and reference(s).
 
 

Financial markets homework help

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Professional Assignment 2 – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5, CLO 6
 
PA2 included two parts: Part 1 about evaluating beta and WACC, and Part 2 is about data acquisition in preparation of the CLA2. You need to do both parts to demonstrate your comprehensive evaluation  of the company’s opportunity cost as well as your skills in retrieving and organizing historical data on securities for the purpose of portfolio formation.
 

  1. Search Yahoo Finance, or any other credible source to retrieve the most recent income statement and balance sheet for a major leveraged corporation.
    1. Provide these statements in proper format and include a screenshot of the data.
    2. Retrieve the data on the company’s historical data and calculate annual rate of return by using adjusted closing prices for the past 20 years. using adjusted closing values the past 20 years.
    3. Using the data on the company’s stock rate of return and the index’s rate of return estimate beta of the corporation. Compare this value with the value stated by the source.
    4. Retrieve the risk-free rate of return as the annual interest rate of US treasuries. Based on these values estimate the expected annual rate of return of the corporation’s security. Compare your estimate with the expected rate of return as evaluated based on your data in part b.
    5. Using the financial statements mentioned above estimate the annual rate of interest paid by the corporation (cost of debt). Also, find the tax rate and capitalization ratio (proportions among equity and debt). Using these values that you have found estimate the annual weighted cost of capital (WACC) of the corporation.

 

  1. This part of the assignment is in preparation for CLA2. Choose 5 major securities from different industries, among which one can be the one you chose in part 1 of the question, Retrieve the data on the companies’ historical data and calculate annual rate of return for the past 20 years for each security.

 
Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with six (6) peer-reviewed in-text citation(s) and reference(s).
 
 

Financial markets homework help

/in /by

Professional Assignment 2 – CLO 1, CLO 2, CLO 3, CLO 4, CLO 5, CLO 6
 
PA2 included two parts: Part 1 about evaluating beta and WACC, and Part 2 is about data acquisition in preparation of the CLA2. You need to do both parts to demonstrate your comprehensive evaluation  of the company’s opportunity cost as well as your skills in retrieving and organizing historical data on securities for the purpose of portfolio formation.
 

  1. Search Yahoo Finance, or any other credible source to retrieve the most recent income statement and balance sheet for a major leveraged corporation.
    1. Provide these statements in proper format and include a screenshot of the data.
    2. Retrieve the data on the company’s historical data and calculate annual rate of return by using adjusted closing prices for the past 20 years. using adjusted closing values the past 20 years.
    3. Using the data on the company’s stock rate of return and the index’s rate of return estimate beta of the corporation. Compare this value with the value stated by the source.
    4. Retrieve the risk-free rate of return as the annual interest rate of US treasuries. Based on these values estimate the expected annual rate of return of the corporation’s security. Compare your estimate with the expected rate of return as evaluated based on your data in part b.
    5. Using the financial statements mentioned above estimate the annual rate of interest paid by the corporation (cost of debt). Also, find the tax rate and capitalization ratio (proportions among equity and debt). Using these values that you have found estimate the annual weighted cost of capital (WACC) of the corporation.

 

  1. This part of the assignment is in preparation for CLA2. Choose 5 major securities from different industries, among which one can be the one you chose in part 1 of the question, Retrieve the data on the companies’ historical data and calculate annual rate of return for the past 20 years for each security.

 
Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with six (6) peer-reviewed in-text citation(s) and reference(s).
 
 

Database Prototyping Assignment

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Database Prototyping Assignment