Marketing homework help
COURSE CODE: MDGTB201 COURSE NAME: Digital Business Design
Midterm Task brief & rubrics
Students will provide an individual project report which covers both theoretical and practical application of the digital design theories, including
the development and recommendations for a digital transformation solution in an organization of their choice. Demonstration of the use of digital
interfaces, applications and understanding of new business models and disruption are expected.
The project should include recommendations on the implementation of digital technologies and solutions to improve the effectiveness of an
organization through the definition of this digital transformation strategies.
The report will comprise:
• Audit of the current digital landscape of the organization.
• Evaluation of the competitive environment.
• Identification of target customer segments.
• SWOT of the current landscape and TOWS matrix of proposed solution.
• Definition of objectives, strategies, tactics and architecture.
• Outline of the proposed solution implementation.
Formalities:
Wordcount: 2,500-3,500 words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Sunday 7th of February 2021 at 23:59 CEST – Via Moodle (Turnitin).
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
1. To design state of the art digital business interfaces that exceed user expectation.
2. To design applications using methods that align with the best practices.
3. To design and manage the full user digital experience from start to end.
Excellent 90-100 Good 80-89 Fair 70-79 Marginal Fail 60-69 Fail <60
Audit of current digital
landscape
Excellent audit assessing
all the actual elements of
Digital Technology used and
implemented by the
organization
Good audit assessing
most of the actual elements
of Digital Technology used
and implemented by the
organization
Fair audit assessing
the actual relevant
elements of Digital
Technology used and
implemented by the
organization
Insufficient audit assessing
just a few or irrelevant
elements of Digital
Technology used and
implemented by the
organization
Unsatisfactory or virtually
no audit. Assess of few,
irrelevant or no elements
of Digital Technology
used and implemented by
the organization
Evaluation of competitive
environment
Excellent evaluation of
existing competitors in the
industry sector marketspace
Good evaluation of existing
competitors in the industry
sector marketspace
Fair evaluation of
existing competitors in
the industry sector
marketspace
Inadequate evaluation of
existing competitors in the
industry sector marketspace
Unsatisfactory or virtually
no evaluation of existing
competitors
Identification of target
customer segments Excellent identification &
evaluation of key customer
groups and segments.
Good identification &
evaluation of key customer
groups and segments.
Just adequate
identification &
evaluation of key
customer groups and
segments.
Inadequate identification &
evaluation of key customer
groups and segments.
Virtually no evaluation of
key customer groups nor
customer segments.
SWOT & TOWS Excellent SWOT & TOWS
on the organisation’s current
and future use of DT.
Good SWOT & TOWS on the
organisation’s current and
future use of DT.
Satisfactory SWOT &
TOWS on the
organisation’s current
and future use of DT.
Inadequate SWOT & TOWS
on the organisation’s current
and future use of DT.
Virtually no SWOT or
TOWS on the
organisation’s current and
future use of DT.
Objectives, strategies, tactics
& architecture
Excellent definition of
objectives and proposed
strategies.
Good definition of objectives
and proposed strategies.
Satisfactory definition of
objectives and proposed
strategies.
Inadequate definition of
objectives and proposed
strategies.
Virtually no definition of
objectives or proposed
strategies.
Proposed solution
implementation Excellent definition of
objectives and proposed
strategies.
Good definition of objectives
and proposed strategies.
Satisfactory definition of
objectives and proposed
strategies.
Inadequate definition of
objectives and proposed
strategies.
Virtually no definition of
objectives or proposed
strategies.
Report style The work is underpinned
with a wide range of
excellent and relevant
academic references,
showing depth of research
and understanding. The
work is presented to a
professional standard.
The work is underpinned with
a wide range of good and
relevant academic references,
showing depth of research
and understanding. The work
is presented to a good
standard.
The work is underpinned
with a wide range of
satisfactory and relevant
academic references,
showing depth of
research and
understanding. The work
is presented to a
satisfactory standard.
The work lacks academic
references and contains
inadequate online
references.
The work is badly
presented and contains
inadequate online or
virtually no references
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