Marketing homework help

/in /by

University of Technology and applied sciences
Business Studies
FINANCIAL INSTITUTIONS AND SERVICES (BAFI2210)
       
Title:_________________________________________
 
 
Submitted by:
 

  1. Name of the student: __________________________ (ID Number): _____________
  2. Name of the student: __________________________ (ID Number): _____________
  3. Name of the student: __________________________ (ID Number): _____________

 
 
Submitted to:
 
 
 
 
 
 
 
Submission dateline:    12th December 2020, 12:00 am via E-Learning
 
 
 
 
 
 
Outline Format of the Assignment 1
             

  1. Introduction
  2. Relevant Findings (full Discussion of the approved topic)
  • Conclusion
  1. Recommendations
  2. References/Appendices

 
Task and methodology of the assignment

  • Form a group of 3 members as a maximum
  • Write a report of not less than 3,000 words excluding the appendixes and reference pages.
  • Only one soft copy should be submitted by the group leader via the E-learning will be accepted, any delay beyond the deadline shall not be accepted and a grade of F shall be placed for the group.
  • The assignment will be uploaded and check using turn-it, thus make sure not to copy anyone work and your assignment originality present is high and similarity present is low.
  1. Use Arial Font and size is 12. The margin is preferably: Normal
  • The soft Copy should be uploaded in E- Learning before the agreed deadline
  • The report will also be presented by group in the before Finals.

 
Rubric for Report/ Output (10 Marks)
Marking will be based on the assessment of the lecturer which is irrevocable.
 

Creativity of Report Completeness of Report Report Quality Total Marks
2 3 5 10

 
 
 
Criteria for the Report:

  1. Creativity- Refers to the creative way of presenting the report.
  2. Completeness of Report- Refers to the complete data presented during presentation following the outline and framework provided with references and sources.
  3. Report Quality- Refers to the neatness, correct format and organization of the report.

 
 
 
 
 
Rubric for Presentation (5 Marks)
 

Clarity of Recorded Report Recorded Voice Quality Total Marks
3.5 1.5 5

 
 
Criteria for Presentation:
 

  1. Clarity of Recorded Report – Refers to the ability of the presenter to present his/her topic by explaining the report clearly in the PPT.
  2. Voice Quality / Diction- Refers to audibility and proper modulation of voice and correct intonation and diction, correct pronunciation of words.

 
Mechanics:

  1. Each presenter will be judged based on the criteria: voice quality and clarity of recorded report.
  2. Each student (member) of the group will record the discussion of assigned topics in PPT in 2 – 3 minutes presentation per member.
  3. The group leader will collect all the recorded reports by their members.
  4. The recorded reports should be submitted the group leader in one folder in E-Learning before the deadline set by the lecturer.

 
Note:  “For the group presentation and report, all the Graduate Attributes based on Course Assessment are duly considered.”
 
 
Prepared by:  Dr. Donalie H. Cabral                                                                        
Course Lecturer
 
 
Checked By:  Ms. Khalsa Course Coordinator
                      Course Coordinator
 
 
Noted by: Dr. Yousif al Balushi
HOS, Accounting Section
 

Marketing homework help

/in /by

MGT 415 Case Analysis Outline
 
The case is on Under Armor which is found on page 528.
 
 
General Instructions: Report must be double-spaced and utilize a 12-point font. Body of report (excluding title page and executive summary) may not exceed 10 pages. Paper may not exceed 18 pages including title page, executive summary, and appendices.  Recommended page lengths are approximate but body of report should be 10 pages without going over.  The report will make liberal use of heading and subheadings but is presented in paragraph form.
 

Title Page

 
 
Executive Summary

  • Maximum of 1 page.
  • Paragraph 1: About 15% of the page. State major strategic problem and briefly explain why it is identified as such.  Should be 2 to 3 sentences.
  • Remaining Paragraph(s): About 85% of the page. Summarize recommendation (s):  For each recommendation state what, when, where, and especially why.   Be direct and provide detail without exceeding the one page under any circumstance.
  • You have the option to summarize your recommendations per the guidance above in one paragraph or in a short paragraph for each. Use your judgment here with respect how it looks and reads.
  • This is very important!

 

Introduction (.25)

  • Describe company.  What are they, where they operate, range of products or services, revenue, and net income.  Insert small table with revenue and net income for years provided in the case at the bottom of this section.

 
 
Major Problem / Issue (.25)

  • Don’t start talking discussing a list of SWOTS here.
  • State major strategic problem.  State why it is identified as such.

 
External Audit (1)

  • Discuss 3 to 4 major Os and 3 to 4 major Ts in body of paper. Describe the major Os and Ts in depth in body of paper.  The rest will appear in the appendix.   Don’t just list in this section.
  • Be direct in your language. The first major O is ….   This is a major O because ……  The second major O is……   etc…
  • Reference Five Forces when appropriate
  • EFE Matrix in Appendix Required

 
 
Internal Audit (1)

  • Discuss 3 to 4 major Ss and 3 to 4 major Ws in body of paper. Describe the major Ss and Ws in depth in body of paper.  The rest will appear in the appendix. Don’t just list in this section.
  • Identify any major strength as a distinctive competency or source of competitive advantage if appropriate.
  • IFE Matrix in Appendix Required

 
 
Financial Position (.5 page)

  • Assess financial position to include:
  • Overall financial status
  • Revenue
  • Profitability
  • Ability to finance strategic initiatives to include comments on use of existing capital, debt, or equity.
  • Financial Ratio computations required in appendix. Compute all that you can based on the data provided.
  • In this section of the paper, discuss and interpret the most important ones.

 
 
Alternatives (2)

  • Alternative courses of action that you have examined, but are not going to pursue at this time.
  • Why did you consider? What were the potential benefits?  Why are you not pursing at the current time?
  • You should have 3 or 4 of these.

 
 
Recommendation (3)

  • Courses of action that you are going to pursue at this time.
  • What, when, where, why?
  • Long-term objectives of each: specific, measurable, achievable, relevant, time-bound
  • Identify resources needed and costs. Even if you can’t develop specific figures for costs, indicate what they would be.
  • Be specific and detailed on what, when, where, and especially why. The “why” addresses the rationale for your recommendation.
  • You should have 2 to 3 recommendations.
  • Note, courses of action are not presented in both the alternatives and the recommendations section. They are only presented a single time in either section.

 
Implementation (1.5)

  • Be sure to discuss how to implement each recommendation.
  • Be process oriented here.  Think what a Gant Chart would include.
  • A Gant Chart is required for each in the Appendix.
  • Where? When? Time-line?

 
Review & Evaluation  (.5)

  • How are you going to evaluate each recommendation?
  • Link to Long-term objectives.
  • 2 to 3 financial and non-financial measures are required for each recommendation.

 
 
Appendices

  • Required: 9 component mission statement, EFE Matrix, IFE Matrix, Financial ratios, Gant Chart for Implementation of Each Recommendation
  • Optional: Up to 1 pages.

 
 
 
 
 
 
 
 
 
 
Sample of Major and Minor Heading
 

  1. These are major and minor headings.
  2. Numbers in parentheses are approximate page lengths.
  3. The body of the paper is written in paragraph form using these or similar headings.
  4. Paper is not in outline form.  Any use of bullets or lists in the paper is discouraged and should be extremely limited.  Bullets or lists may be placed in the appendix and referenced from within the body of the paper.

Title Page

 
Executive Summary (1 page)
 

Introduction (.25)

 
Major Problem / Issue (.25)
 
External Audit (1)
Opportunities
Threats
Five Forces
Internal Audit (1)
Strengths
Weaknesses
 
Financial Position (.5)
 
Alternatives (2)
Alternative 1
Alternative 2
Alternative 3
Alternative 4
 
Recommendation (3)
Recommendation 1
Recommendation 2
Recommendation 3
 
Implementation (1.5)
Implementation of Recommendation 1
Implementation of Recommendation 2
Implementation of Recommendation 3
 
Review & Evaluation  (.5)
Review and Evaluation of Recommendation 1
Review and Evaluation of Recommendation 2
Review and Evaluation of Recommendation 3
 
Appendix 1 –  EFE Matrix
Appendix 2  –  IFE Matrix
Appendix 3 –  Financial Ratios
Appendix 5 – Gant Charts (1 for each implementation or each recommendation)
Appendix 6  – Mission
 
 
 

Marketing homework help

/in /by

Week 5 – Assignment 2
 
Annual Operating Review (AOR)
 
You must submit your Quarter Four Decisions prior to moving on this week’s Annual Operating Review assignment. With the completion of Quarter Four, you are responsible for completing your Annual Operating Review (AOR). This is a qualitative and quantitative summary of your competitive performance for the year. Once the PDF is generated in the simulation, you will then upload that document for grading through Waypoint below. This will have a similar look and feel to the QBRs but is a review of the entire year as well responding, as any business leader needs to your long-term and how you will create shareholder value.  At this time, your Business Intelligence Dashboard (all of the graphics) should provide you with the data to critically analyze your competitors for the year and how they are positioned for the longer term.  Note the Variance Graphics are of slightly different form to reflect your annual activities.
Through the Growing Your Business simulation,

  • Evaluate quantitative and qualitative techniques for business analysis and decision-making.
  • Assess the strengths, weaknesses, opportunities, and threats associated with the corporate strategy & policy process.
  • Utilize tools from finance, marketing, information technology and human resources management to manage the profitability of overall business operations.
  • Create specific business tactics to achieve organizational survival and growth.

The Annual Operating Review,

  • Must be completed through the Growing Your Business simulation. Once the PDF is generated in the simulation, you will then upload that document for grading through Waypoint below.
  • Must be completed and submitted using all of the data provided including
  • Must show that Hisco is on track to Meet/Exceed its Annual Net Income Commitment through an evaluation of both quantitative and qualitative techniques for business analysis and decision making.
  • Must create specific business tactics to achieve organizational survival and growth.
  • After completing, check the box and submit in the lower right.
  • After completing the simulation, students must save the provided pdf from the pdf found within the Executive Summary tab of the Quarterly Decisions page and submit it through Waypoint. Verify your submission was successful.
    • To access the PDF for submission, click on the QTRLY Decisions tab from the simulation home page and then go to the Executive Summary tab. Within the Executive Summary page, you will find a Download link associated with each quarterly decision you completed.
  • Must use scholarly sources in addition to the course text.
  • Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper(Links to an external site.)
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List(Links to an external site.) resource in the Ashford Writing Center for specifications.

 

Marketing homework help

/in /by

Marketing homework help
Week 5 – Assignment 1
 
Decisions for Quarter Four and Final Qualitative Competitive Ranking
 
Prior to beginning work on this assignment, carefully review the content found in the “Suggestions for Quarter 4” pop-up screen and read any Quarter Three Internal Emails and/or Memos available through your Growing Your Business simulation. The pop-up will be available at the lower left (Blue Guidelines) of the Executive Summary Decisions Tab and the emails and memos can be re-accessed through the Help section.
As in prior quarters, you will revise and submit your Quarter 4 Decisions. If there is any quarter that requires balancing the short- and long-term this is it. You need not only to meet and/or exceed your Financial Targets within your budget/plan but are creating shareholder value for the long-term.  Reminder, if you have the ability to exceed plan as you saw in the Internal Emails, go for it.
After your fourth quarter results are returned, the first screen you will see will be your Final Quantitative Competitive Ranking.  This will be followed by Guidelines for “When Q4 Results are returned.”  The Winning Chart can always be found on the Quarterly Dashboard under “Winner.”  The ranking you receive from these results will determine your grade for Part I of the Week 5 Assignment.  1st = 20, 2nd = 18.5, 3rd = 17.
In your Growing Your Business simulation,

  • Evaluate quantitative and qualitative techniques for business analysis and decision-making.
  • Utilize tools from finance, marketing, information technology and human resources management to manage the profitability of overall business operations specific to Quarter 4.
  • Create specific business tactics to achieve organizational survival and growth.

The Decisions for Quarter Four and Final Qualitative Competitive Ranking

  • Must be completed through the Growing Your Business simulation.
  • Must use the Role Play
    • It is critical you read the details of the role play very carefully and any questions should immediately be referred to the Help Desk.
    • You can gain differentiated competitive advantage through effective use of the role play.
    • Some role players only provide qualitative information, while others provide the ability to negotiate with quantitatively.
    • The role play is a scarce resource because of the limited number of calls per quarter.
  • Must submit your Quarter Four Budget Plan.
    • Periodically, as you modify inputs, use the “Model My Plan” at the lower right to see the impact of your decisions on the Financial Metrics.
    • Input your financial decision and then click on the blue Submit My SRO button on the bottom right of the Quarterly Decisions screen.
  • You must submit your Quarter Four Decisions prior to moving on to this week’s Annual Operating Review assignment.

 

strategymarketing

/in /by
Need a word document discussing:
1. General Outline – Background, Vision, Mission, Scope, Objectives, Key Personnel, Organizational Structure, etc.
2. SWOT matrix
3. Porter’s 5 forces
4. Perform Competitor Analysis and develop a Competitive Profile Matrix

Marketing homework help

/in /by
strategymarketing
Need a word document discussing:
1. General Outline – Background, Vision, Mission, Scope, Objectives, Key Personnel, Organizational Structure, etc.
2. SWOT matrix
3. Porter’s 5 forces
4. Perform Competitor Analysis and develop a Competitive Profile Matrix

Marketing homework help

/in /by
Write a paper for 3-4 pages not including title page and references on DocuSign, how did they made profits in pandemic?
Outline your marketing objectives, describe any research you would do, and describe your target market(s)?
All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout.
Plagiarism free

Marketing homework help

/in /by
Innovationmarketingstrategycasestudy
Attached case study guidelines & initial version of the case study. Should be improved according to the feedback.
Feedback: –
Incomplete work, descriptive. Some parts are out of focus. Point 3 missing the application of Roger’s model to the case. Point 4 is not complete. Point 5 missing the application to the case. Point 6 missing.
  •  
     
     
     
     
     
     
    MKTG765 – Marketing New Products
    Mid-Term Exam
    GoPro Inc.
     
     
     
    Submitted by:
    XXXXXX
     
     
     
     
     
     
     
     
     
    Description:
    GoPro, Inc. is an American tech company that makes and sells cameras, drones, and mountable and wearable ruffle the world over. The company was once known as Woodman Labs, Inc. besides, changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was set up in 2004 and is gotten comfortable San Mateo, California.
    GoPro offers cloud related HERO7 Silver, HERO7 Black, and HERO8 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro Plus, a cloud-based limit game plan that engages endorsers of access, modify, and share content; Quik, a work region changing application; and GoPro App, an adaptable application that moves a customer’s GoPro photos and video catches to a phone, similarly as grants customers to mix and match channels for a movable adjusting experience. It moreover offers mounts and embellishments including gear based mounts involving defensive cap, handlebar, move bar, and stand mounts that enable purchasers to wear the mount on their bodies, for instance, wrist lodgings, chest outfits, and head lashes; and concealed camera sleeves, spare batteries, bounce channels, and charging enhancements and connections. GoPro, Inc. markets and sells its things through retailers and wholesalers, similarly as through its Website.
    For the a half year completed 30 June 2020, GoPro Inc wages lessened 53% to $253.6M. Overal shortfall extended from $35.7M to $114.5M. Salaries reflect Americas partition decrease of 45% to $139.9M, Europe, Middle East and Africa (EMEA) segment reducing of 58% to $64.6M. Higher overal deficiency reflects Restructuring Charges increase from $314K to $7.2M (cost), Restructuring Charges increase from $556K to $2.5M (cost).
     
     
    Gopro Business Model Canvas
     
     
    Innovation Strategy:
    GoPro is a disruptive innovation. By collecting existing innovation in another manner, Woodman built up a little, compact and flexible camera with the innovation capacity to catch proficient quality film into rewindable recollections. The indestructible hardware and science behind it built up another market as a troublesome development for existing camera makers like Polaroid and Sony. The wearable and conservative camera immediately developed into a faction following of experience searchers.
    Woodman’s business range of abilities formed into an unmistakable plan of action which added a substance advertising part to GoPro’s stand-apart beginning. Public video locales and web-based media outlets gave individuals a stage to pick up exposure and acknowledgment by others, and GoPro made such substance (Dwesar and Singh, 2019). GoPro supported creation and sharable encounters, cooperating with their clients by using channels like YouTube for the GoPro people group to arrange novel real factors. GoPro’s web-based media adroitness turned into an amazing promoter with little cost, that before long dispatched GoPro video features, grants for uncommon client substance, and associations with proficient competitors and classes.
    GoPro has introduced a new product to the market and also a new service for its users. Innovation is behind almost everything GoPro has designed. The improvement of the materials already donated, the creativity and the originality of the product directly follow the definition of “innovation”. By analyzing the products, it follows that GoPro has made both an evolution of the product, an evolution of the design as well as a technological evolution.
    The first phase of experimentation for GoPro was carried out primarily by its CEO Nick Woodman and his closest staff. In this “fluid phase”, as one might call from section I under “Production phase”, the first model of the GoPro was very straightforward. He used a 35mm film that can be wrapped around the wrist, it was a lightweight camera that had immediate success, with discreet photo resolution and excellent underwater performance. Testing continued and the ambition of the Gopro team brought the company into the “transition phase” where it emerged as a dominant design for the company.
    The big transition for GoPro has certainly been the switch to digital cameras, which has created a unified compact camera and opened the door to the internet and social community.
     
    Analysis:
     
    Like every product/service, Gopro also went through the product lifecycle. Below is the analysis of how GOpro evolved overtime from entering the market to decline stage.
    The GoPro has undergone some serious evolutions since its inception in 2004. And it has, in recent times, picked up a few nifty upgrades to continue impressing enthusiasts and adventurers the world over. So let’s take a trip down memory lane and recall the past versions of the GoPro:
     
    GoPro Hero 35 MM
    The first GoPro was actually a 35mm film camera dubbed the GoPro Hero. It was an underwater camera that came with a wristband attachment and a sturdy polycarbonate housing. Depth-tested to reach 15 feet or 4.57 meters, it also had a free ISO 400 roll of film good for 24 exposures.
     
    GoPro Digital Hero
    Convinced by his friends to go digital, GoPro founder Nick Woodman went to work on his next product, the GoPro Digital Hero. The camera, released in 2006, can shoot 10-second VGA videos in 10-second bursts. Unfortunately, it had no audio recording capabilities, which resulted in mixed reviews from users.
     
    GoPro Digital Hero 3
    Listening to the demands of the GoPro fanbase, Woodman released the next generation of waterproof Hero cameras in 2007. The GoPro Digital Hero 3 upped the ante in terms of video and audio quality. It now featured a 3-megapixel camera with a video output of 640×480.
     
    GoPro Digital Hero 5
    2008 marked the beginnings of the next phase of the GoPro’s evolution. The company released the Digital Hero 5, the first GoPro model with a wide-angle lens. It was also the first GoPro that allowed users to mount the camera on various surfaces for different activities. This gave rise to a plethora of online videos featuring panoramic shots of people skiing, diving, or cycling.  Other exciting features for the Digital Hero 5 included a 3-frame burst mode, the ability to capture 54 minutes of video with sound, and a 5-megapixel sensor with glass lens.
     
    GoPro Hero HD
    And then came the GoPro Hero HD. It pushed the envelope for action cameras, as it was able to produce 1080P video using a 127° wide-angle lens. It’s then no surprise that the 2010 was one of the biggest years for the company, as they closed the year with a revenue of $64 million.
     
    GoPro Hero 2
    Fresh from their success in 2010, Woodman and the rest of his team released the GoPro Hero 2 in 2011. This camera is an improved version of the GoPro Hero HD, boasting of a camera capable of capturing 11-megapixel stills and 1080P videos at 30 frames-per-second. The biggest difference, however, is addition of a new feature: the ability to capture video in low-light conditions.
     
    GoPro Hero 3
    The company once again wanted to test the boundaries. Hence, in 2012, they released the lighter GoPro Hero 3. This action camera offers users various camera modes, with a video output of 1080P at 30fps, 960P at 48 fps, 720P at 60 fps, and WVGA at 240 fps. The Hero 3 also comes with a waterproof housing rated for 197 feet, built-in Wi-Fi connectivity, and more.
     
    GoPro Hero 3+
    In 2013, GoPro made a few changes to the Hero 3 and re-released it in the form of the GoPro Hero 3+. This action camera retained all the improvements of the Hero 3, and came with an improved waterproof enclosure that’s 15% smaller and 20% lighter than the previous generation. It also featured better battery life and a wind noise reduction system, which helped in recording crystal-clear audio.  Consumers also got to choose between the Black version or the Silver version, each with better specs than their predecessors.
     
    GoPro Hero 4
    In September 2014, GoPro introduced the Hero 4, which came in Black and Silver editions. Both versions retained the previous model’s 12-megapixel camera, but gained some nifty upgrades. These included a f/2.8 fixed maximum aperture function, Bluetooth connectivity, a mono microphone, and an even better low-light setting. The Hero 4 Black edition also boasted of 4k video output, with frame rates ranging from 24, 25 and 30 fps. Meanwhile, the Silver edition had a touchscreen for better user control.
     
    GoPro Hero+ LCD
    To match the times, GoPro’s 2015 release—an upgrade of the original Hero HD—also added touchscreen functionality. The GoPro Hero+ LCD lets users record videos or take photos at a higher resolution, with a video output of 1080P at 60 fps. Meanwhile, photos are taken with its 8-megapixel camera and can be previewed using the touchscreen. The LCD touchscreen also lets you edit photos instantly, which comes in handy when outdoors.
     
    The Future
    While there were reports of dropping sales for the GoPro cameras, the company is not slowing down. Innovations are on the way, such as the GoPro Karma Drone, which is slated for release this 2016. As you can see, there’s a lot of development from the first GoPro that used traditional film to the ones that we have today. And with new models still slated to be released in the coming months, there’s still a lot to look forward to.
     
    Proposal in Innovation Process:
    Gopro once innovated the action camera and re-shaped the industry of photography for professional or leisure athletes, travellers and other adventurers. However, for a company like GoPro to sustain in todays fast paced economy, it should keep innovating continuously to be the leader in that segment. Currently there is a rise in competition to overcome. Below are the few cases that I believe GoPro should concentrate on

    • Cannibalisation of its own products with cheaper cameras and not able to keep in pace with the demand of the consumer requirements in terms of software and other updates.
    • While trying to diversify, Gopro missed the market as it was not able to launch or relaunch the products on time. For example – the Karma drone design fault took time to rectify and failed to catch the market.

     
     
    Recommendations:

    • Gopro should focus on the future of photography, future of the cameras rather than sticking to todays innovation.
    • The process of innovation at GoPro should be well managed by using prototyping or other methodologies.
    • GoPro should adapt to the drastic change in the market place by bringing more mobile integrations and better software solutions.
    • By creating a simple user friendly product and its related software helps GoPro to recapture the market.

     
    Reference

Marketing homework help

/in /by

This assignment is based on FENTY BEAUTY PRODUCTS.
 
 
 
Submit the sections below.
 
1. Channel Mix
 
Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.
 
Exporting
Retailing
Intermediaries
2. Channel Management
 
Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.
 
Materials handling
Inventory location and control
Order processing
Transportation alternatives
Supply chain management
3. Integrated Marketing Communications
 
Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.
 
Push versus pull strategy
Advertising, including traditional, alternative, and culturally based
Consumer and trade promotions
Public relations