Marketing homework help

i have assignment Industrial Marketing assignment, word count MAX 1500 words
  • Task •
    This is an individual task.
     

    • The task focuses on areas studied to date, requiring you to show knowledge and application in the parts stated.

     

    • You should upload a single, correctly formatted document which may also include any relevant tables and diagrams

     
     
    Choose one of these industrial products:
    ¨ Electrical Motors (for industrial uses, not for home appliances)
    ¨ Bearings
    ¨ ABS (plastic) in pellets
    ¨ Edge banding for furniture
    ¨ Hydraulic presses
    ¨ Molds for plastic injection
    ¨ Stainless steel
    l ¨ Aluminum foundry
    ¨ Fiber glass
    ¨ Sulfuric acid
    ¨ Chipboard –
     
     

    1. Make a short desricption about the product, uses and key charectersitics (25 points)

     
     
     
     

    1. Develop the following marketing strategies:

     
    o Market segmentation (15 points)
    o Price strategy (15 points)
    o Differentiation strategy (15 points)
    o Economic and technological influences (15 points)
    o Value proposition (15 points)
     
     
     
     
     
     
     
     
    . Formalities:

    • Wordcount: 1.500 words
    • Cover, Table of Contents, References and Appendix are excluded from the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified. • Harvard style in-text citations and bibliography

     

Marketing homework help

The papers should be no more than 1000 words and should incorporate learnings from facts and experiences.
MLA format
Use only the CASE itself as the source.
Pick one question to discuss
1. What do you think about the trend towards autonomous vehicles (AV)? Is it decisive and irreversible? Why or why not?
2. Choose an industry you understand and explain how autonomous vehicles might impact that industry. Think about a “to-be” new opportunity autonomous vehicles enable and briefly explain your idea using Kim & Mauborgne’s Eliminate-Reduce-Raise-Create Grid.
3. Use autonomous vehicles to discuss the industry evolution, the roles of different players, and the shift of the profit pool.
4. Is autonomous driving technology a blue ocean opportunity? Why or why not?
5. What, if anything, is the difference between technology innovation and value innovation?

Marketing homework help

NIKE
 
 
Assignment #5
Chen Chen
 
 
 
 
 
4V’s Visual (Sneakers)
 
 
 
 
 

 
Volume: Sales of sneakers
 
 
Variety: Type of sneakers
 
 
Variation: Generation of sneakers
 
 
Visibility: Number of stores on street and in mall
 
 

 
 
 
4V’s Visual (Sneakers)
 
 

 
 
 
 
 
 
Analysis
 
I define Volume as sales of sneakers of NIKE. NIKE already has a high sale of sneakers. We do not need to worry about this now.
I define Variety as type of sneakers that NIKE has. As we known, NIKE also has remarkably high variety of their sneakers such as football sneakers, basketball sneakers, and running shoes etc. This will easily meet our customer’s requirement for sneakers’ type.
I define Variation as Generation of sneakers. For example, NIKE has a brand called Air Jordan for basketball sneakers. Air Jordan has 34 generations which means Air Jordan has 34 different styles basketball sneakers. It has impressive high generations for a sneaker brand.
I define Visibility as Number of stores on street and mall that NIKE has. When I walk on street, there is barely number of NIKE stores. Most of NIKE products sell in Footlocker or Champs which are the third-party stores for sports product. It is a disadvantage of visibility of NIKE. Our customer needs to walk into these third-party stores to find our products. We will lose our brand awareness and brand image by some way. We should open more individual stores on street and in malls to help our customer to find us.
 
 
 
 
 
 
 
4P’s
 
 
 
 

 
Four perspectives are:
 
 
Top-down
 
 
Bottom-up
 
 
Operations resources
 
 
Market requirements
 
 

 
Top-down
 
 
 
 
 

 
Corporate strategy: Make profit and increase the price of stock.
 
 
Business strategy: Be the most famous sports product brand in the world.
 
 

 
 
 
Bottom-up
 
They offer different types of sneakers such as basketball sneakers, football sneakers and soccer sneakers etc.
 
 
 
 
 
Market requirements
 
 
 
 
 

 
Quality: They use the highest quality and advanced technology materials to make sneakers.
 
 
Speed: Fast delivery from purchase to receive products. And fast customer service response.
 
 
Dependability: Customer can purchase sneakers through different channels such as Footlocker, Champ, NIKE stores and NIKE website with the same high quality.
 
 
Flexibility: Customer can purchase NIKE’s products online or in store. They can custom sneakers in different color coding and write down words on sneakers on website.
 
 
Cost: Standard price and high-cost performance.
 
 

 
Operations resources
 
 
 
 
 

 
Capacity: Worldwide store locations and celebrities’ endorsements.
 
 
Supply networks: They have various and stable suppliers and manufacturers. Also, their deliver channel is reliable.
 
 
Process technology: They have professional research and development team to develop sneakers base on professional athletes’ exercise habit.
 
 
Development and organization: Training staffs. And corporate with more celebrities and professional athletes.
 
 

 
 
 
 
Operation Strategy Matrix
 
 

 
 
 
Polar Diagram
Cost = Standard price with high-cost performance
Dependability = With the same quality of products in every purchase channels
Flexibility = Different purchase channels
Quality = Quality of products and services
Speed = Speed of delivery
 
 
 
 
 
 
 
 
Polar Diagram
 
 

 
 
 
Analysis
As we can see from the polar diagram, Nike has better standard price with high-cost performance (Cost) than Adidas. Although Nike’s product especially sneakers have higher price than Adidas, the performance of Nike’s product is in a higher level.
Nike also has more different purchase channels (Flexibility) for their customer to purchase Nike’s product than Adidas, but Nike cannot guaranty their customer is able to buy their products with the same quality in every purchase channels (Dependability). Even though Adidas does not have a wide purchase channel as Nike does, they are able to keep their product’s price standardized in different channels.
Both Nike and Adidas have an average delivery speed (Speed). It still takes at least one week to delivery for both companies.
Both Nike and Adidas have good quality of their products and services (Quality) but Nike just slightly better.
I think Nike keep their quality, cost, and flexibility as still and put more attention on their dependability. Nike needs to consider their flexibility and dependability as the same time. Speed for Nike is not a big challenge. However, Nike can consider to corporate with some high-performance delivery company to increase their delivery speed.

Marketing homework help

12. Non- Profit Organization outside Oman (International Setting): WHO, UNESCO, United Nations
1- Write a report of not less than 3,000 words excluding the appendixes and reference pages.
2- Use Arial Font and size is 12. The margin is preferably: Normal
 
I. INTRODUCTION
· It includes the evolution, history of selected Non-profit Organization, and other significant information.
· Company Profile and Background, location.
· The Vision, Mission and Goals of the organization.
· List of Companies of clients they have assisted in the past years.
II. Types of Services Offered:
It presents the detailed description of services.
III. Requirements on how to be a member of the Organization.
IV. Requirements on how clients can avail the services.
IV. Conclusion
V. Recommendation- -Recommendation to Members
VI. Photo-documentation (logos, images of Capital)
VII. Bibliography and References

Marketing homework help

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Thursday, December 10, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
Instructions
Self-esteem in the work environment is crucial to the overall success of everyday business operations and functions for the employee and employer; therefore, it is important to identify healthy self-esteem development and how to overcome communication barriers.
Create a PowerPoint presentation (minimum of 10 slides) on how to overcome communication barriers—verbal and nonverbal (identify and explain with supported data and illustrations). You must use at least two sources with one being the textbook. Be sure to cite any sources used in a reference slide with proper APA formatting. The cover and reference slides do not count toward the total slide requirement. Also, use the speaker notes function to explain the content in detail for each of the slides.
Note: Keep in mind the 6×6 PowerPoint rule: slides should only include six to seven lines of content with no more than six to seven words per line. Also, illustrations should relate to the content being discussed—be creative.
By the way, I several attachments below. The first attachment is a study guide. The next two attachments are Power Points going over Chapters 3, 4, & Chapter 5. Lastly, a CSU article that will be helpful in this assignment. Be sure to use the resources below.  Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.
 
HumanRelationsandDevelopmentUnitIIChapter4Presentation HumanRelationsandDevelopmentUnitIIStudyGuide HumanRelationsandDevelopmentUnitIIChapter5Presentation HumanRelationsandDevelopmentUnitIIChapter3Presentation LeadershipLessonsforOSHProfessionals

Marketing homework help

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Tuesday, December 8, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:

Instructions

Facility Manager Interview: Part I
The job of a sport facility manager is a busy one with many responsibilities. For this assignment, you will locate a sport facility manager for an interview. Examples of sports facilities in your area may include a college arena, high school gymnasium, YMCA, fitness center, or a parks and recreation facility. To set up the interview, you will need to call the facility and speak to the manager to schedule a time. Be sure to schedule the interview before the end of Unit II, as you will write about the interview in that unit.
Then, you will develop 10 questions to ask in the interview with your chosen sport facility manager. These questions should help you to determine the basic principles that are necessary for sports facility management. Next, you will write a two-page paper sharing information about the facility, the learning goals of the interview, and the 10 questions you have developed for the interview.
This assignment will be completed in two parts. The interview does not have to be conducted to complete Part I of this assignment. For this assignment (Part I), you will only locate the manager, determine what you want to learn from the interview, and write the questions. You will complete the interview before the end of Unit II and write about the results of the interview in Unit II.
Steps for completing the assignment are as follows:

  1. Use your textbook and the Internet to identify the needed competencies and basic principles for the job of sport facility manager.
  2. Choose a practicing sport facility manager to interview. Contact the facility manager to schedule a date and time to meet for your interview.
    1. The interview can be conducted in person, by phone, by email, or via Skype, Facetime, Google Hangout, or another video chat service.
  3. Develop 10 questions to ask in an interview with a sport facility manager. Focus your questions to help you understand more about what the facility manager’s job is like (e.g., What do you spend most of your time doing?). When developing the questions, remember the purpose of the interview is to learn about principles related to sports facility management.
  4. Write the paper. Include in the content:
    1. information about the sport facility,
    2. what you hope to learn from the interview (learning goals), and
    3. the 10 questions you will ask the facility manager.
  5. Submit your paper according to the information provided below.

Paper requirements are as follows:
Write a minimum of two double-spaced pages (APA Format).

  • Address the topic of the paper using critical thought. The required information listed above should clearly stand out and be unambiguous. Otherwise, it will be determined to be missing.
  • Ensure that all parts of your paper are formatted according to the APA style as detailed in the approved APA manual.
  • Include a title page that includes:
    • title of paper,
    • your name, and
    • university name.
  • Include an introductory section at the start of your paper.
  • Include the following first-level headings:
    • Description of the Sport Facility and its Manager
    • Learning Goals
    • Questions for an Interview with [Sport Facility Manager]
    • Conclusion
  • References are not required for this assignment; however, include a reference page as the final page of your paper if references were used. Ensure that this page is completed and formatted according to the correct APA style.
  • Avoid the serious consequence of plagiarism by using your own words, and include citations for sources you used.
  • As with all discussion board responses and assignments, non-scholarly sources such as Wikipedia and About.com may not be cited in your work.

I am OK with the interview being conducted through skype, email, Facetime, Zoom, phone call etc.  You don’t have to conduct it in person if that is not possible.
*It is OK if the person isn’t a sports facility manager professional.due to the time constraint in finding someone to interview.  I am OK with you interviewing a parent coach or someone you know who is (or was in the past) involved in sports as an athlete, coach, or administrator at some level (recreational or professional).  They could have been involved as a parent coach, local team coach, sports volunteer, or huge sports fan that follows sports in society, etc.
By the way, I several attachments below. The first attachment is a study guide. The next two attachments are Power Points going over Unit I Chapter 1 & Chapter 3 of this Unit. Lastly, read the “Reading Assignment” in the Study Guide to see how to write the interview/assignment. Be sure to use the resources below and the study guide. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.
 
SportFacilitiesUnitIChapter1Presentation SportFacilitiesUnitIStudyGuide
SportFacilitiesUnitIChapter3Presentation
 

Marketing homework help

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Thursday, December 10, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
For this assignment I need you to answer each of the following questions below with the minimum word response required (or more) beside each question. The following response to each question must go on a word document in APA FORMAT. NO PLAGIARISM and I need a PLAGIARISM REPORT upon completion. Any and all referencing must be cited and in APA format.
1. There are countless types of sport facilities, and some are easy to distinguish. Identify at least four different types of facilities, and classify the components of the facilities you have chosen. What do the facilities have in common? How are they different? Your response should be at least 300 words in length.
2. Why is understanding a facility’s demographics important when planning for the equipment that will be placed in the facility? Identify the different types of equipment preferred by both genders, and discuss why it is important to consider current trends in fitness, such as CrossFit, in your planning. Your response should be at least 300 words in length.
By the way, I have one attachment below which is a study guide.
SportFacilitiesUnitIIStudyGuide

Marketing homework help

Hello everyone, I have an Assignment for you today. This assignment must be DONE by Tuesday, December 8, 2020, no later than 10 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check when completed. Make sure you READ the instructions CAREFULLY. Now without further ado, the instructions to the assignments are below:
For this assignment I need you to answer each of the following questions below with the minimum word response required (or more) beside each question. The following response to each question must go on a word document in APA FORMAT. NO PLAGIARISM and I need a PLAGIARISM REPORT upon completion. Any and all referencing must be cited and in APA format.
1. Identify the parts of the model for improving interpersonal skills. Select one of the parts, and explain the importance of the part and how it contributes to interpersonal skills development. Would you consider it in identifying with personality types and cognitive styles? Why, or why not? Your response should be at least 300 words in length.
2. In evaluating personality types and cognitive styles, which types/styles do you consider important for identifying with personality differences among people? Why? Your response should be at least 200 words in length.
By the way, I several attachments below. The first attachment is a study guide. The next two attachments are Power Points going over Chapter 1 & Chapter 2 of this Unit. Lastly, are the flash cards from the Unit. Be sure to use the resources below. Remember NO PLAGIARISM & I need will need a PLAGIARISM REPORT upon completion.
 
HumanRelationsandDevelopmentUnitIFlashcards HumanRelationsandDevelopmentUnitIChapter2PowerPointPresentation HumanRelationsandDevelopmentUnitIChapter1PowerPointPresentation
HumanRelationsandDevelopmentUnitIStudyGuide

Marketing homework help

Final Exam: BA-311 Fall 2020   Name:

INSTRUCTIONS
Read each question carefully. Answer each question completely. Blank responses are worth 0 points. Intelligent/partial responses are usually worth more than zero points…so don’t skip anything. Please follow the instructions carefully: if I ask for one and you give me two, I am going to grade the first one. Good luck!

 

  1. Consider the company Gerber Gear and the following example. The company recently launched its new product line – The Armbar fits in pocket like a folder knife and operates like a fully capable multitool. It comes in 2 models and 3 colors. Retailers are expected to sell this product for $39.99/each, but Gerber Gear gives retailers an introductory discount which leads them to sell the product for $25/each for a limited time. Which ONE pricing strategy does this company seem to be using in the example? Explain and justify your answer.

 

  1. What is the current level of distribution intensity for Gerber Gear’s Magniplier product? Explain and justify your answer.

 

  1. Name 2 retailers that sell Gerber Gear products (not including Gerber Gear). Identify the type of retailer explain why each of these retail partnerships makes sense.

 
 
 

  1. Consider the following integrated marketing communication from Gerber Gear. Identify the goal from the AIDA model that this communication is attempting to accomplish. Explain your answer.

 
 
 

  1. Consider the following paid advertisement from Gerber Gear. Identify whether it is informative, persuasive, or reminder advertising. Explain your answer.

 
 
 

  1. Consider the following Social Media post from Gerber Gear. Which one of the 4e Social Media Framework steps is this example most addressing? Explain your answer.

 
 

FORMAT GUIDELINES
Make it easy for me to know which question you’re answering. All assignments should be submitted as Microsoft Office compatible documents. Use double-spacing and a size 12 font with one-inch margins. Don’t worry about page length or word count…focus on the assignment deliverables, course concepts, relevant research, and supporting materials.
All sourced content should be properly cited. This includes inline citation and a works cited section. Use MLA format please.

 

GRADING GUIDELINES
I am typically asking you to apply one or more specific course concepts (usually underlined in the question). Make sure you understand what I’m asking for. Attempting to apply the wrong course concept will typically results in a zero score.
A: You can earn 100% credit for correctly applying the appropriate course concept(s) in your answer and demonstrating your understanding of the concepts by connecting your answer to appropriate research and/or the specific product/company/scenario in question.
B: You can earn 80% credit for correctly applying the appropriate course concept(s) in your answer.
D: You can earn 60% credit for applying the appropriate course concept(s) in your answer.
F: You earn 0% credit for failing to apply the correct course concept or failing to answer the question at all.
 
GRADING RUBRIC
Deliverable   F D B A  
Question 1-6 (1 point each)   0 .60 .80 1  
Total   0 3.6 4.8 6  

 

LATE POLICY
I will accept late submissions for the midterm up to 24 hours past the original due date (not to exceed the final due date of the term). All late submissions are subject to 15% penalty of the total possible points. For example, a late submission worth up to 10 points may incur a 15% (1.5 point) penalty.