Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client”) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following:

• Research the product positioning of similar products to determine the best positioning for your client’s product, and explain your findings.
• Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.
• Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.
• Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.

Format your paper consistent with APA guidelines.

Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client”) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following:

• Research the product positioning of similar products to determine the best positioning for your client’s product, and explain your findings.
• Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.
• Explain how the promotional strategies are expected to influence consumer decision-making within the targeted market group.
• Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.

Format your paper consistent with APA guidelines.

Using the CSU Online Library, locate an article that discusses marketing research and its role within an organization. Address the following points in your essay:

1. Summarize the article by discussing the main points of the article.
2. Relate the theoretical aspects of market research (both qualitative and quantitative) from Chapters 1 and 2, including overall strategic planning and globalization.
3. Discuss the relevance of this article with respect to how advancements in technology have impacted this company’s ability to perform market research.
4. What questions might you pose to the author of this article? Do you see any ethical implications within this article?

Your response must be a minimum of two pages, not including the title page and reference page. A minimum of two sources should be used—the article you review must be referenced, and one additional source from a credible location should be referenced. All paraphrased and quoted material must have accompanying citations per APA guidelines.

Using the CSU Online Library, locate an article that discusses marketing research and its role within an organization. Address the following points in your essay:

1. Summarize the article by discussing the main points of the article.
2. Relate the theoretical aspects of market research (both qualitative and quantitative) from Chapters 1 and 2, including overall strategic planning and globalization.
3. Discuss the relevance of this article with respect to how advancements in technology have impacted this company’s ability to perform market research.
4. What questions might you pose to the author of this article? Do you see any ethical implications within this article?

Your response must be a minimum of two pages, not including the title page and reference page. A minimum of two sources should be used—the article you review must be referenced, and one additional source from a credible location should be referenced. All paraphrased and quoted material must have accompanying citations per APA guidelines.