1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath assignments (Units 1- 4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
2. Discuss the similarities and differences between shareholder wealth maximization and stakeholder wealth maximization.

• Global Marketing, Ch. 6
• Establishing a Presence in Global Markets Grading Guide

Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207.
Write a 700- to 1,050-word paper in which you provide detailed answers to the following discussion questions at the end of the case study:

• Describe Whirlpool’s global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy?
• What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?
• What are the key lessons to be learned from Whirlpool’s experience in emerging markets?

Utilize outside source material to support your ideas, and include analytical data specific to this study.
Cite at least three outside references in addition to your textbook.
Format your paper consistent with APA guidelines.
****  This paper is to be in essay format. Don’t number the paragraphs, use bullet points or repeat the assignment questions. Just address each question in a separate paragraph and use headings (in bold type) to indicate each separate topic in the paper.

• Summarize your chosen global, publicly traded organization. Who is it? What does it do? Who does it do it to?
• Propose the social cause for your organization and how it supports the mission, vision, and values of the organization.
• Analyze the key strengths, weaknesses, opportunities, and threats (SWOT). How does your proposed social cause support the strengths and opportunities of your organization while helping your organization to overcome its weaknesses and threats.
• Assess the ethical principles and frameworks used in making your selection. Include a discussion of the internal and the external impacts you expect to make with this choice.
• Evaluate any ethical challenges this social cause might present to your employees.
• Justify why it is important for your organization to actively participate in a CSR program and promote a global citizenship effort, including the contribution of the proposed social cause.

Prepare a 12-15 slide Microsoft PowerPoint presentation that highlights each of the five topics outlined above. You should use the notes section of each slide in the PowerPoint presentation to provide the supported (citations) details for your presentation. The slides should provide the key ideas for your executive audience.