Marketing homework help

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Instructions

For this assignment, read the case study 6.1: “Demand for Gas Guzzlers,” on page 165 of your textbook. Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:

  1. Contrast internal versus external secondary data sources.
  2. Utilizing this resource, as well as other secondary data, compile information about recent trends in SUV purchases. Report what you learned, and forecast whether SUV sales are likely to recover or if sales will continue to decline.
  3. From the standpoint of an automobile company, what sources of information discussed in Chapter 6 offer relevant secondary data?
  4. Are there any ethical implications of a company utilizing either internal or external secondary data?

Your response must be a minimum of two pages, not including the title page and reference page. You are required to use your textbook as a reference, as well as one additional source from a credible location. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.

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Marketing homework help

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 FIVE GUYS CASE STUDY

  1. How critical to a company’s success is the use of traditional promotional media such as TV, radio, and print advertising?
  2. Evaluate Five Guys’ current promotion strategy.
  3. Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize?
  4. Assume that Five Guys’ promotional budget is $100 million. In which promotional media should Five Guys allocate the company’s promotion funds?

3–4 pages double spaced need in the next  9 hours

Marketing homework help

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Explaining how CPT is directly related to my Major of study? for the below courses
1. Management Information System
2. Information System Security
3. Negotiation and Conflict Resolution
4. Team Management
5. Business Ethics
6. Marketing Management
7. Managerial Accounting
8. Organizational Theory
9. Managerial Economics
10. Human Resource Management
11. Managerial Finance
12. Business Strategy

Marketing homework help

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Primary Task Response: Within the Discussion Board area, write 500–700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.
Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.
Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.

  • Discuss the emotions that the company is using in its ads.
  • How does the company use emotions to get the consumer to want to buy the product?
  • How does the company try to persuade the consumer to buy the product? Is there a specific audience (e.g., parents, men, women, age groups, race) that the company is looking to persuade?
  • Do you think that the company is using a specific stereotype when advertising its product(s)?

Marketing homework help

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1. Analyze at least 5 digital and social media channels that could be used by the Dove Company.
2.  Create a PowerPoint slide that describes the strengths and weaknesses of each digital or social media channel as a marketing tool for the Dove Company. (Minimum 5 Slides – one for each digital or social media channel)
3. Dove is looking to repair it’s marketing blunder depicted below:
Dove had a win with the positive body image “Real Beauty” campaign featuring real women in a positive light. It was an empowering campaign.
In fact, the campaign has been running for 15 years and is widely noted as one of the most successful marketing campaigns. The company is striving to help reinforce a positive body image for women.
Then, Dove got their hands dirty. In England, they released limited edition packaging designed to present diverse representations of female bodies. Their packaging compared women’s figures to abstract, shapeless soap bottles.
Simply put, the packaging sent the wrong message.
The release became a punchline and a source of genuine concern on social platforms like Twitter and Facebook. They only released seven different shapes to choose from, forcing women to choose the bottle that matched their shape.
Instead of reinforcing a strong body image, it ended up increasing self-consciousness.
Please format in APA format. Include citations on slides and a separate slide that lists the references.

Marketing homework help

/in /by
Primary Task Response: Within the Discussion Board area, write 500–700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference.
Using a psychosocial perspective and media research, you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda, social influence, persuasion, and attitude changes on society. You will also examine how your own behaviors are influenced by popular media and mass communication.
Select a company that is currently promoting one of its products and has an extensive advertising campaign running at this time.

  • Discuss the emotions that the company is using in its ads.
  • How does the company use emotions to get the consumer to want to buy the product?
  • How does the company try to persuade the consumer to buy the product? Is there a specific audience (e.g., parents, men, women, age groups, race) that the company is looking to persuade?
  • Do you think that the company is using a specific stereotype when advertising its product(s)?

Marketing homework help

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What is idea-generating? How does it help us with our new product development process? After reviewing this week’s resources and your research, in your own words how would you explain idea generation and the role it plays in the new product development process? Share one method of idea generation and apply it to a product you personally use. Remember that all new products are not truly new, but can be modified based on consumer feedback and/or moving towards a new market segment.
Must be at least 260 words. Please include related references

Marketing homework help

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DUE AT 11 PM tonight 12/15-
Use the following outline as a guide in developing your paper
As a term project you are to market a product which you have either invented or chosen from existing products. It will be assumed that your firm has performed all necessary market research, and any reasons that you give for your decisions will be based on this research.
A. Name of product: ____________________________________________ Description
Product package (include label, design, trademark etc.)
Reason for choosing this package
B. General market(s) for your product:
Business To Business Product
Industrial Commercial
Consumer Product Convenience Good
Shopping Good Specialty Good
1
C. Segment of population that comprises your market: Age
Income
Geographical Parameters
Occupation (if relevant)
Stages in family life cycle
Other segments (if applicable)
Reasons for Choosing This Segment (Briefly explain reasons for choosing segment/s.
D. Buying motives Reason for this choice
E. How did you conduct your test market? Observation
Survey
Controlled Experiment
Cite sources that can be used in achieving further research data:
F. Branding: Will this product be a ___National Brand? ____ Private Brand
G. Pricing Policy _______ Above the Market, _______ Below the Market
____With the Market
Reasons for your choice
Price of Product
Amount of price that represents profit Amount of Price that represents cost
2
H. Promotion Budget
How do you plan to promote your product? Include media to be used and amount of budget to be spent on each type of media.
Type of sales promotion to be used and amount spent on each type of sales promotion.
Attach a Sample Ad
I. Selling method to be used.
________Retail Outlet Type: Supermarket, department store, discount store, specialty store etc.
Location: National, Local, Shopping Malls, etc. Mail Order
Internet e-commerce (Web Site)
Personal Selling
J. Which channel or channels of distribution do you plan to use?
K. Intensity of Product coverage. Explain
L. What type of product-market matching strategy do you plan to use?
M. Which method(s) of transportation do you plan to use?
___road, ____ rail, ____air, ____sea, ____pipeline
N. Outline any changes from introductory plans you might make in the long run. This would include a redistribution of promotion budget, changes in pricing policy, changes in market segment to be reached etc.
P. Diagram your product life cycle approach and estimate the length of time during each cycle.
Q. Explain the uncontrollable variables effect upon your product and defend your strategy against each of these factors.
R. Summarize your project and render a critique of what you have gained from this paper.
3
COMPOSITION OF PROJECT
Using this extensive outline, you are to develop an in-depth report cover of the major areas provided in the outline.
Your final report should be divided into three major sections:
4
I. Introduction:
II. Discussion:
The first part of your paper should provide a background of your project, reasons for your choice of idea, and the various areas you plan on discussing.
A detailed examination of the areas you covered in the outline should be provided in this part. Provide a more in-depth overview as to the various areas that were cited in the outline. All areas covered are discussed in the textbook as well as in any marketing textbook. Allow yourself sufficient time so that your final paper is a creative venture.
III. Critique and Summary:
The concluding portion of your project should be a review and summary of the major aspects discussed in your paper, as well as a critique of your own impressions as to what you derived from tacking this venture.
You many include any secondary or primary material which you have obtained.
The length of the paper should be a minimum of 8 pages. Double spaced papers requested.
Please note that the product you are to market should be an original idea or a modification of an existing product that would make it an innovative product
here is a summary of what I provided to the teacher when submitting the  topic:
My term paper will be on Jason Markk sneaker cleaner. Jason Markk is a premium sneaker cleaner designed to cater to sneakerheads and the common consumer. As a frequent sneaker consumer, I had a desire to find a product to curate as well as maintain my footwear. Once I stumbled upon Jason Markk I became eager to try the product. Surprisingly the product was as effective as they promoted it to be. Based on my experience this is why I’m choosing to market Jason Markk.

Marketing homework help

/in /by
DUE AT 11 PM tonight 12/15-
Use the following outline as a guide in developing your paper
As a term project you are to market a product which you have either invented or chosen from existing products. It will be assumed that your firm has performed all necessary market research, and any reasons that you give for your decisions will be based on this research.
A. Name of product: ____________________________________________ Description
Product package (include label, design, trademark etc.)
Reason for choosing this package
B. General market(s) for your product:
Business To Business Product
Industrial Commercial
Consumer Product Convenience Good
Shopping Good Specialty Good
1
C. Segment of population that comprises your market: Age
Income
Geographical Parameters
Occupation (if relevant)
Stages in family life cycle
Other segments (if applicable)
Reasons for Choosing This Segment (Briefly explain reasons for choosing segment/s.
D. Buying motives Reason for this choice
E. How did you conduct your test market? Observation
Survey
Controlled Experiment
Cite sources that can be used in achieving further research data:
F. Branding: Will this product be a ___National Brand? ____ Private Brand
G. Pricing Policy _______ Above the Market, _______ Below the Market
____With the Market
Reasons for your choice
Price of Product
Amount of price that represents profit Amount of Price that represents cost
2
H. Promotion Budget
How do you plan to promote your product? Include media to be used and amount of budget to be spent on each type of media.
Type of sales promotion to be used and amount spent on each type of sales promotion.
Attach a Sample Ad
I. Selling method to be used.
________Retail Outlet Type: Supermarket, department store, discount store, specialty store etc.
Location: National, Local, Shopping Malls, etc. Mail Order
Internet e-commerce (Web Site)
Personal Selling
J. Which channel or channels of distribution do you plan to use?
K. Intensity of Product coverage. Explain
L. What type of product-market matching strategy do you plan to use?
M. Which method(s) of transportation do you plan to use?
___road, ____ rail, ____air, ____sea, ____pipeline
N. Outline any changes from introductory plans you might make in the long run. This would include a redistribution of promotion budget, changes in pricing policy, changes in market segment to be reached etc.
P. Diagram your product life cycle approach and estimate the length of time during each cycle.
Q. Explain the uncontrollable variables effect upon your product and defend your strategy against each of these factors.
R. Summarize your project and render a critique of what you have gained from this paper.
3
COMPOSITION OF PROJECT
Using this extensive outline, you are to develop an in-depth report cover of the major areas provided in the outline.
Your final report should be divided into three major sections:
4
I. Introduction:
II. Discussion:
The first part of your paper should provide a background of your project, reasons for your choice of idea, and the various areas you plan on discussing.
A detailed examination of the areas you covered in the outline should be provided in this part. Provide a more in-depth overview as to the various areas that were cited in the outline. All areas covered are discussed in the textbook as well as in any marketing textbook. Allow yourself sufficient time so that your final paper is a creative venture.
III. Critique and Summary:
The concluding portion of your project should be a review and summary of the major aspects discussed in your paper, as well as a critique of your own impressions as to what you derived from tacking this venture.
You many include any secondary or primary material which you have obtained.
The length of the paper should be a minimum of 8 pages. Double spaced papers requested.
Please note that the product you are to market should be an original idea or a modification of an existing product that would make it an innovative product
here is a summary of what I provided to the teacher when submitting the  topic:
My term paper will be on Jason Markk sneaker cleaner. Jason Markk is a premium sneaker cleaner designed to cater to sneakerheads and the common consumer. As a frequent sneaker consumer, I had a desire to find a product to curate as well as maintain my footwear. Once I stumbled upon Jason Markk I became eager to try the product. Surprisingly the product was as effective as they promoted it to be. Based on my experience this is why I’m choosing to market Jason Markk.