• Create 2- 3 slides Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed.
• Discuss the various types of criteria that might be employed to determine global market segments.
• Explain the cultural and political issues that your company (Apple) must address before entering your new market (Australia). Evaluate the pros and cons of standardization.
• Cite at least three outside references in addition to your textbook.
  Format presentation consistent with APA guidelines.

DUE AT 11 PM tonight 12/15-
Use the following outline as a guide in developing your paper
As a term project you are to market a product which you have either invented or chosen from existing products. It will be assumed that your firm has performed all necessary market research, and any reasons that you give for your decisions will be based on this research.
A. Name of product: ____________________________________________ Description
Product package (include label, design, trademark etc.)
Reason for choosing this package
B. General market(s) for your product:
Business To Business Product
Industrial Commercial
Consumer Product Convenience Good
Shopping Good Specialty Good
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C. Segment of population that comprises your market: Age
Income
Geographical Parameters
Occupation (if relevant)
Stages in family life cycle
Other segments (if applicable)
Reasons for Choosing This Segment (Briefly explain reasons for choosing segment/s.
D. Buying motives Reason for this choice
E. How did you conduct your test market? Observation
Survey
Controlled Experiment
Cite sources that can be used in achieving further research data:
F. Branding: Will this product be a ___National Brand? ____ Private Brand
G. Pricing Policy _______ Above the Market, _______ Below the Market
____With the Market
Reasons for your choice
Price of Product
Amount of price that represents profit Amount of Price that represents cost
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H. Promotion Budget
How do you plan to promote your product? Include media to be used and amount of budget to be spent on each type of media.
Type of sales promotion to be used and amount spent on each type of sales promotion.
Attach a Sample Ad
I. Selling method to be used.
________Retail Outlet Type: Supermarket, department store, discount store, specialty store etc.
Location: National, Local, Shopping Malls, etc. Mail Order
Internet e-commerce (Web Site)
Personal Selling
J. Which channel or channels of distribution do you plan to use?
K. Intensity of Product coverage. Explain
L. What type of product-market matching strategy do you plan to use?
M. Which method(s) of transportation do you plan to use?
___road, ____ rail, ____air, ____sea, ____pipeline
N. Outline any changes from introductory plans you might make in the long run. This would include a redistribution of promotion budget, changes in pricing policy, changes in market segment to be reached etc.
P. Diagram your product life cycle approach and estimate the length of time during each cycle.
Q. Explain the uncontrollable variables effect upon your product and defend your strategy against each of these factors.
R. Summarize your project and render a critique of what you have gained from this paper.
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COMPOSITION OF PROJECT
Using this extensive outline, you are to develop an in-depth report cover of the major areas provided in the outline.
Your final report should be divided into three major sections:
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I. Introduction:
II. Discussion:
The first part of your paper should provide a background of your project, reasons for your choice of idea, and the various areas you plan on discussing.
A detailed examination of the areas you covered in the outline should be provided in this part. Provide a more in-depth overview as to the various areas that were cited in the outline. All areas covered are discussed in the textbook as well as in any marketing textbook. Allow yourself sufficient time so that your final paper is a creative venture.
III. Critique and Summary:
The concluding portion of your project should be a review and summary of the major aspects discussed in your paper, as well as a critique of your own impressions as to what you derived from tacking this venture.
You many include any secondary or primary material which you have obtained.
The length of the paper should be a minimum of 8 pages. Double spaced papers requested.
Please note that the product you are to market should be an original idea or a modification of an existing product that would make it an innovative product
here is a summary of what I provided to the teacher when submitting the  topic:
My term paper will be on Jason Markk sneaker cleaner. Jason Markk is a premium sneaker cleaner designed to cater to sneakerheads and the common consumer. As a frequent sneaker consumer, I had a desire to find a product to curate as well as maintain my footwear. Once I stumbled upon Jason Markk I became eager to try the product. Surprisingly the product was as effective as they promoted it to be. Based on my experience this is why I’m choosing to market Jason Markk.

 Portfolio Project – Part 1
Please address the following 10 questions for Part 1:
Also please use attachment for Notes and The Rubric
This will be check with Turnitin

1. Identify three major countries with which your chosen company operates. Preferably, the three countries are in different continents.
2. Are these three countries members of the IMF, the World Bank, and WTO?
3. Do you believe that these three countries actively follow guidelines of these three major international institutions?
4. Compare the institutional structure of these three countries to determine if they promote globalization, i.e., (a) are their political institutions transparent and (b) do they have a functioning judiciary system?
5. Do you believe that the three countries under consideration practice policies that promote globalization? For example, what are those countries’ policies toward (a) governance, (b) competitive markets, (c) property rights, and (d) corruption?
6. Determine whether your company is a producer of goods or services. What are the major products and/ or services provided by your company? Are those outputs sold only domestically or are they also exported?
7. Do these products and services face tariff or non-tariff barriers in the target export markets? What are the tariff rates or non-tariff barriers imposed on these items?
8. Identify regional trading blocs with which your chosen company operates as well as the benefits that your company gains because it is part of those trading blocs.
9. Would your company be better off under a system of multilateral trade liberalization like the WTO, or with bilateral or regional trading blocs?
10. If you were visiting a foreign country to negotiate a transaction on behalf of this company, what cultural knowledge would you need to gain before the visit? How and from where would you get the information?

You have the option of answering each question individually or in essay format, as will be required in your final report in Week 7.
In your responses, make certain that you include references from search engines below or from scholarly sources from the APUS Online Library.
This will be check with Turnitin
In the Assignment dropbox, please attach your paper as a file, do not copy & paste. I will grade and return your file.
Gather your data from sources such as company annual reports; agencies like Standard & Poor’s, Moody’s, and Value Line; or any of the following websites:
www.state.gov/r/pa/ei/bgn/
www.state.gov/r/pa/ei/bgn/
www.cia.gov/library/publications/the-world-factbook/
www.globaledge.msu.edu/resourceDesk/
USA-Facts