Computer Science Homework Help

North Georgia Technical College Google Analytics Reports

 

1) Final Project: Selected Articles

Often, researchers like to collaborate and share sources they that have discovered. For this week’s discussion, post at least 5 scholarly articles that you plan on using within your survey paper. Provide the complete APA citation and a 3-4 sentence summary of each article.

In your replies, provide a summary of what you learned by reading through their sources. How can this topic be applied to your future career?

The initial post must be between 250-300 words

2) Creating a Personna

Log back into the Google Analytics Demo Account and review the Audience report area. After studying some of the key data points, create a persona based on the findings. Remember, a persona is a generic outline of a market demographic. It takes data and humanizes it, helping you better understanding your audience and better target them in the future. The last few pages of Chapter 4.0 provide a few examples—but do not use these in your post. I am looking for you to create one that is unique.

When responding to your classmates, perform an anlysis using the “sandwich method.” In otherwords, what did they do well, what are areas for improvement and conclude with another are in which was performed well.

The initial post must be between 250-300 words.

3) Log into the Google Analytics Demo Account (http://analytics.google.com/analytics/web/demoAccount).

Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Acquisition Report.

1. Identify the traffic source with the highest level of engagement.
2. Identify the source that is sending the most traffic to the site.
3. Identify the top-performing keywords.
4. Identify the top-performing social channel.

4) Log into the Google Analytics Demo Account (http://analytics.google.com/analytics/web/demoAccount).

Part I: Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Behavior Report.

1. Identify the pages with the highest bounce rates.
2. Identify the page with the highest exit rate.
3. Identify the most used keywords in Site Search throughout 2019.

Part II:
Answer the following questions by taking a screenshot and explaining what is being represented. These can be obtained by reviewing the Conversion Report.

4. Identify the highest converting goals.
5. Identify the micro-converting landing page.
6. Identify the macro-conversions.
7. Identify the highest converting landing page.
8. Identify the point in the conversion funnel where the most conversions are being lost.

Please share answers in different documents.