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Case Study 6.1

Due: Sunday, End of Module by 11:55 p.m. EST
Read Mini Case 10 Trimming Fat at Whole Foods Market and answer the questions following the case study in a three  page paper excluding title and reference pages,
QUESTIONS
1. Why were Whole Foods successful initially? Why has it lost its competitive advantage and is underperforming its competitors?
2. What value driver are Whole Foods using to remain differentiated in the face of competitors selling organic foods?
3. Given Whole Foods, strategic initiatives to reduce its cost structure, does the firm risk being “stuck in the middle”? Why or why not?
4. What other strategic initiatives should/could Whole Foods launch to more successfully drive its business strategy?
Additional resources:
Business Insider: Whole Foods Is Making 6 Changes to Improve Business:
http://www.businessinsider.com/whole-foods-turnaround-strategy-2014-9 ;
SmartBlog: How Whole Foods Market uses social media to keep  its marketing fresh:
http://smartblogs.com/social-media/2011/07/25/how-whole-foods-markets-uses-social-media-to-keep-its-marketing-fresh/
Writing Requirements

  • 3 pages in length  (excluding the cover page, abstract, and reference list)
  • APA format, Use the APA template located in the Student Resource Center to complete the assignment.
  • Please use the Case Study Guide as a reference point for writing your case study.