Economics Homework Help

Johnson & Wales University Lawsuit Against Red Bull Paper

 

Write a Journal Entry of a minimum 1000 words that presents the ethical arguments for both sides that can be used in this lawsuit” against Red Bull in 2014 over its slogan” Red Bull Gives You Wings”.

Page 316 Question 2.

…re the lawsuit” against Red Bull in 2014 over its slogan” Red Bull Gives You Wings”. The complainant in that case argued that the slogan (and the ads that contained it) implied that Red Bull could improve concentration and reaction times. Yet the company provided no scientific evidence for such effects. Search on line for further information. Is it enough that “everybody knows” that caffeine-rich drinks give you a “boost,” or should the company be obligated to provide evidence of the specific effects it suggests for its product?