Economics Homework Help

Ford Motor Company Research Report

 

QUESTIONS:

For a company of your choice (Ford Motor Company), undertake the following activities and write a report:

1. Research your firm’s business model, particularly its sources of revenue and its profit margins. What sort of revenue growth do you think it will be able to maintain in the next ten years? Do you think it will be able to maintain its current profit margins? 

(35 MARKS) 

i) Formulate a realistic model of revenue growth over the next ten years, and constant thereafter.
ii) Formulate a model for profit margins for the next ten years. You may assume that profit margin remains constant or you may choose to vary it over the first ten years. 

(15 MARKS) 

(TOTAL 50 MARKS) 

(DIVIDE THE WORD COUNT ACCORDINGLY BASED ON THE MARKS PROVIDED)

INSTRUCTIONS 

SELECTION OF THE COMPANY: Please use “Ford Motor Company”

SOURCES OF INFORMATION 

Your main source of information is the annual report which will be available on the company’s website. The company website may have more information in the section for ‘investor relations’. You may wish to use other reference sources that are available. Give clear reference to all sources used and numbered footnote references should be included in the text of your report.