Economics Homework Help
Columbia College Facebook Inc Industry Analysis and Competitive Advantage MEMO
Resources: we are working with Facebook Inc FB
- a0-K Report, Item 1
- The Google Finance website
- Standard and Poor’s NetAdvantage on the Stafford Library website. Review the Stafford Library Guide for tips on navigating the database.
Your task is to prepare a report with the required information provided below. Use the same heading names (in bold) before presenting the information as requested.
Report Headings
Name of Company and Ticker Symbol: (Facebook Inc FB) Company name, ticker symbol
10-K Report: Paste the direct URL to the company’s most recent 10-K Report
Company Website: Paste the URL to the company’s website
Competitive Advantage: In your own words, describe the company’s competitive advantage. What sets it apart from its competitors?
Key Competitors:
Use the 10-K Report, the Competitors link on the Yahoo! Finance website, and/or the Standard and Poor’s NetAdvantage database to identify three of the company’s key competitors.
Use the Compare tab at the Google Finance website to collect financial data on each competitor. Present the data using the example format below.
Key Competitors:
Market Capitalization
Total Revenue (ttm)
Total Net Income Avl to Common (ttm)
Your Company
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Competitor 1
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Competitor 2
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Competitor 3
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Evaluation: Share what we learn from the data and information collected for this discussion. How is the company positioned relative to the competition? Is the company’s competitive advantage sustainable? Why or why not?