Engineering homework help

QUESTION 1In general, the best persuasive messages ________ the audience’s potential resistance.avoid mentioningÿdownplayanticipate and addressdismisslampoonQUESTION 2If a supervisor approaches a worker who consistently arrives late by saying, “I know you don’t want to have your pay docked,” the supervisor is addressing the worker’s need forsafety and security.acceptance.status and esteem.self-actualization.power and control.QUESTION 3The purpose of the interest section of a persuasive message is tocapture attention.explain the relevance of your message to your audience.increase the audience’s desire to take the action recommended in the message.get the reader to act immediately.coax the audience into thinking what you’re about to say is insignificant.QUESTION 4Using the AIDA approach with online social mediais no different than using the AIDA plan in traditional media.relies on a “We talk, you listen” model.requires a conversational, interactive way of operating.allows for carefully controlled conversations and interactions.depends on an all-or-nothing, hard-sell approach.QUESTION 5One way to overcome audience resistance to your message is touse the hard-sell approach.present all sides of the issue before making the case for your position.emphasize your impeccable logic.speak negatively about your competitors.do all of the above.QUESTION 6The desire phase of a conventional marketing or sales message shouldcut through “the clutter” to get your audience’s attention.build interest in the product or service that the message is promoting.expand on your explanation of how what you’re selling will benefit the audience.include a persuasive and persistent call to action.oversell the benefits of your product or service.QUESTION 7Which of the following would not be an effective technique for gaining audience attention in sales messages?Stating your product’s strongest benefitEmphasizing how badly you need to make some salesExplaining how your product offers a solution to a problemPromising savingsGiving insider informationQUESTION 8An ethical persuasive argumentis a contradiction in terms.focuses on how the audience’s actions will benefit the sender.includes any evidence the sender can come up with, whether or not it’s relevant.influences audience members by providing information that gives them freedom to choose.requires admitting up front that you stand to gain a lot if the audience complies.QUESTION 9In persuasive messages, limiting your scopeis less important than in other types of messages.reduces the likelihood that your audience will be convinced.is critical if your audience is to understand and accept your position.is unnecessary, since audiences expect these messages to be long.can reduce the effectiveness of your argument.QUESTION 10Using simple language in persuasive messageshelps avoid suspicions of fantastic claims and emotional manipulation.reduces your credibility, since jargon and complex terminology are impressive.confuses the audience, since they expect you to show how much you know.is harmful when addressing external audiences.is fine as long as you overwhelm the audience with complicated charts and diagrams.QUESTION 11The primary difference between a marketing message and a sales message isso insignificant that the two can be used interchangeably.that a sales message asks potential buyers to make a purchase decision right away.that sales messages are longer.that marketing messages are more aggressive.that marketing messages are more difficult to compose.QUESTION 12Regarding persuasive messages in social media, the AIDA approach is limited because itcultivates long-term relationships.focuses on one-time events.lacks useful persuasive elements.uses a multidirectional, conversational approach.seeks input and feedback from customers.QUESTION 13When you’re writing promotional messages for social media, use ________ to initiate and facilitate discussions in your networked community.traditional promotionsbait-and-switch tacticsopt-in scenariosstealth marketingconversation marketing