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2/10/2021 Rhetorical Analysis Paper – TED Talk
https://canvas.ucdavis.edu/courses/541532/assignments/591475 1/2
Rhetorical Analysis Paper – TED Talk
Due Sunday by 11:59pm Points 50 Submitting a file upload
Critical Analysis Paper Rubric
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You will be writing a rhetorical analysis of one of the TED talks you have selected from a short list of
options your TA will give you.
Throughout this course you are learning about many factors which contribute to a good speech in a
variety of ways. Structure, organization, language, delivery, and other factors make up a comprehensive
inventory of the means by which a speaker may achieve his or her purpose. The goal of this critical
analysis paper is to thoroughly and specifically examine whether and how the speaker made the best
possible choices from this inventory in order to achieve his/her speaking purpose.
You will be required to choose a TED/TEDx talk from the list provided by your TA. These speeches must
be a minimum of 10 minutes in length.
Use a topical pattern of organization for this paper and critique the speaker’s ethos, pathos & logos. In
the section on ethos you must cover elements that both contributed to and/or detracted from the
speaker’s good sense, good moral character, and goodwill. In the section on logos you will need to cover
the content (focus of topic, choice of material, etc), structure, and verbal/nonverbal style of the speech.
In the section on pathos you will cover speakers’ appeals to the audience’s interests, values, and
feelings/emotions. For each section be sure to provide: 1) clear descriptions of what the speaker did, 2)
detailed analysis of why this was significant, and 3) your own assessment of the relative effectiveness or
ineffectiveness of that aspect of the speech.
Papers will be graded on content, clarity, organization/structure, logic, and depth (see rubric). Strong
papers will be comprehensive, covering all aspects of the speech and show depth and insight into the
finer aspects of public speaking.
Papers must be 5 pages typed, double spaced, written in MLA format, and turned in on or before the
stated due date. Once uploaded, this assignment will receive an automatic review through Turnitin.
Papers that receive above a 15% similarity score should be revised immediately as they will not be
eligible for grading and may be reported to the Office of Student Support and Judicial Affairs (OSSJA).
After completion of this assignment you will be given the opportunity to revise your analysis and resubmit
it for a better grade, with the higher of the two scores counting for the final course grade only. If you
chose not to rewrite your paper the original grade will count towards the final course grade only.
2/10/2021 Rhetorical Analysis Paper – TED Talk
https://canvas.ucdavis.edu/courses/541532/assignments/591475 2/2
Total Points: 50
Criteria Ratings Pts
5 pts
5 pts
5 pts
5 pts
5 pts
5 pts
20 pts
Content
(coverage of rhetorical principles)
5 to >0.0 pts
Full Marks
0 pts
No Marks
Clarity
(use of language & grammar)
5 to >0.0 pts
Full Marks
0 pts
No Marks
Logic
(accuracy and flow of ideas)
5 to >0.0 pts
Full Marks
0 pts
No Marks
Structure
(MLA format)
5 to >0.0 pts
Full Marks
0 pts
No Marks
Depth: Observation
(observations of what speaker said/did)
5 to >0.0 pts
Full Marks
0 pts
No Marks
Depth: Analysis
(summations of effectiveness/ineffectiveness of speech)
5 to >0.0 pts
Full Marks
0 pts
No Marks
Submission Details
1) turned in on time
2) approved TED talk
20 pts
Full Marks
10 pts
No Marks
Late or unapproved TED talk