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Assignment Content

1. Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.Write a 350- to 700-word analysis and evaluation of a company’s effectiveness in the following areas:
   • Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
   • Relate the triple bottom line to an organization’s sustainability.
   • Analyze consumer influence on ethical behavior in marketing.
   • Assess the value of communicating ethical behavior to the public.
   • Conclude how ethical issues influence legal issues in marketing