History homework help

Hi, I am looking for someone to write an article on business analysis of harley davidson inc Paper must be at least 2000 words. Please, no plagiarized work! While Harley Davidson (HD) has been seeing growth and profits for 19 consecutive years, it cannot be complacent in view of the growing competition. It has therefore set its eyes on the emerging Indian market with its predictably booming consumer market. If this takes off, the huge customer base of millions could open new doors for HD. However, a carefully crafted marketing plan needs to be drawn for the purpose.HD has had a dream run for several years. It has banked largely on its Macho Image. Apart from the charisma of the HD name and fame, the business needs to attract new markets like India. The Indian customer is looking for the brand image as well as a greater variety as is being sold by other competitors. A new entrant in the market is women who have shed their earlier shy image and now ride bikes and scooters. In fact, some competitors have opened exclusive women-only scooter showrooms.SWOT is a very simple but effective method of analyzing the current status of a business that gives the management a clear depiction of its position in the market place. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Based on the information available earlier, the SWOT analysis of HD appears as follows. (Dibbs, Simkins, & Lyndon,1996).1. HD Brand – This carries a lot of weight and a special place in the minds of people. It has banked largely on its Macho Image which was aided by fun-loving and beer-guzzling characters in the classic film Easy Rider. Lately, it has toned down this bad boy image but it retains the adventurous image it has built up.2. Variety of Brands Sold – HD has made bikes for several segments and is most popular in the 18-21 and 36-55 age groups. Whoever has had a taste of HD power and performance in his teens has returned in later years to revive the feeling of machismo that invariably goes along with the brand. It is indeed irresistible as a person ages and is able to afford the premium brand that he could only admire at a younger age.