Humanities Homework Help

WCU Donor Databases Discussion

 

Welcome to Week 5! Please complete the following.

  1. Read Ch. 5, 6, and 14 of Heyman Rodriguez Brenner
  2. Heyman, Rodriguez, D. & Brenner, L. (2006). Nonprofit Fundraising 101. Hoboken: John Wiley & Sons, Inc.

Think about the nonprofit (Sierra Club) you selected for this class. Through the lens of that organization, complete the following.

  • Pick three goals/uses for your database
  • Pick three databases
  • Assess each database in five different areas
    1. Cost/fees
    2. Customer service support
    3. Does it seem intuitive? How?
    4. Do you like it? Why or why not?
    5. Add a feature you want to compare
  • Which will you select? Why? Explain how your selection relates to your goals.
  • Reflect on your findings thus far. In 200-300 words, please address the following. Most fundraisers will have donor research and databases in their job responsibilities, but not everyone enjoys dealing with the details of donor tracking and evaluations. Share your experience with donor research and databases. What did you learn, in general, from your materials and assignment? (you do not need to go into all the details you learned about the specific databases you researched) Are you comfortable with researching donor patterns, donor categories, dealing with databases in general? If not, how do you plan to address this or avoid it?!