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University of Alabama Identifying the Rhetoric Appeals in Advertising Essay

 

Observe the sample ads below. How does each of these ads appeal to its audience using any or all of the rhetorical appeals described above? Why do the creators of these ads make the rhetorical choices they do based on their audience and other elements of their rhetorical situation? Write a blog post answering these questions about all three of the ads below. Determine which of the rhetorical appeals (logos, pathos, or ethos) is most important and which one is least important to each ad.