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UCI Technology Has Revolutionized how People Interact GDPR Presentation

 

Group 2a: You are industry lobbyists trying to convince a European Legislature of your position (your classmates are European politicians). As you define your position, please refer to the GDPR. What does the imposition of these regulations mean to your users, to the cost of your app, to your online advertising business model? Present your most persuasive arguments against regulation.

Mobile apps, social networks, internet service providers, phone networks, and others online collect as much as they can in order to monetize such data. The lectures and screenings and readings for 85c touch on privacy as a contentious issue in media studies, including but not limited to questions regarding customer approval (explicit opt-in or opt-out, vs covert or implicit aggregation), advertising models, data security, etc. On one side, you have online media collecting copious amounts of customer information (device identifiers, advertising identifiers, location data, user interests, content you create, etc). On the other side, you have advocates calling for the protection of personally identifiable information (your contacts, location, interests, and other behavioral data, your household information, date and place of birth, etc). Regulatory frameworks differ in stipulating how consumers should be able to exercise certain rights in their interactions with media platforms, but they serve us as starting points for considering consumer privacy protections. Inversely, regulatory frameworks also stipulate that a business is allowed to collect and use personal information to provide the core functionality of a service or application