Humanities Homework Help

1. What is the semiotic code (or in this case, stereotype, of the Benetton advertisement, “Food for Life?”) Why is the Benetton’s stereotype or code false?  

(details in comments)

2. What is the main idea of Fullwood’s article, ” The Media’s Stereotypical Portrayals of Race”?  What data does Fullwood use to challenge the racial semiotic code? 

(Link for article)

https://www.americanprogress.org/issues/race/news/…

3. What is Erving Geoff’s idea of “flipping the code”?  What is one example you witnessed that “Flip[s] the Code” in the video, “If Women’s Roles in Ads were Played by Men”?  Did it help you see the code in a different way? 

(details in comments)

4. What is  Jane Elliot’s idea of “flipping the code”?  What is one example you witnessed that “Flip[s]” the Code in the video, “A Class Divided”?  Did it help you see the code in a different way?