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Assignment 3: Advertising Study
Distinguish between the different forms of marketing and advertising available for entrepreneurs. (CO3)
Evaluate which of the different advertising methods is best for your venture. (CO6)
Whether you want to or not, you cannot avoid advertisement. No matter where you go, some form of advertisement is visible. As an entrepreneur, this works in your favor, you just have to determine which type of advertisement is best for your target market. In the Lesson, there were six types of advertising discussed (broadcast, outdoor, print, public service, product placement, and online/mobile). For this assignment:
Compile a listing of advertisements observed for a minimum of two days. Select at least three (3) types of advertisements to track over the two-day period. Fill in the following table (the first few lines are an example of how to fill out the table):
Brand Name
Date
Broadcast
(t.v. or radio)
Outdoor
Public Service
Product Placement
(where?)
Online/Mobile
(platform?)
Coca-Cola
9/20
t.v. show – Big Bang Theory
Coach
9/20
McDonald’s
9/20
t.v.
Billboard on I-95
Note: Add as many rows as needed.
Assess your findings. Include the following:
What brand was seen (or heard) most often based on your study?
What advertising type of the three selected, was most popular?
What surprised you most over the two-day observation?
Based on your study, explain which of the three advertising types would be appropriate for your target market?
The assignment should be 2-3 pages (excluding the completed table, title, abstract, and reference pages) and follow APA formatting. Please note the page number excludes the completed table.
Support your statements with at least two peer-reviewed resources (excluding textbooks). Cite your sources in APA format.
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