Marketing

Below are possible areas to cover in each section.  Use academic research.

Reminder:  All students must contribute a minimum of 1 written page with a minimum of 2 academic references to receive

Industry Trends     ( note: Company is Microsoft ,and new product is Surface Hub 2  )    

·        Identify and explain the industry that the company is in

·        Research the industry that your new product or service is in

·        What are the trends in the industry? 

o   Is it growing or shrinking?

o   What is new in the industry?

o   What is the future outlook for the industry?

·        How will your product /service fit in? 

·        How much money does the industry generate per year?